A revenue sharing mechanism for federated search and advertising
A revenue sharing mechanism for federated search and advertising
Federated search engines combine search results from two or more (general-purpose or domain-specific) content providers. They enable complex searches (e.g., complete vacation planning) or more reliable results by allowing users to receive high quality results from a variety of sources. We propose a new revenue sharing mechanism for federated search engines, considering different actors involved in the search results generation (i.e., content providers, advertising providers, hybrid content+advertising providers, and content integrators). We extend the existing sponsored search auctions by supporting heterogeneous participants and redistribution of monetary values to the different actors, while maintaining flexibility in the payment scheme.
Auctions, Computational advertising, Federated search engine, Mechanism design, Revenue sharing, Web search
465-466
Brambilla, Marco
35187e06-9a1e-46df-925f-7f619d3b4a1b
Ceppi, Sofia
d6dd2f1c-c7a4-4ec1-b3d7-82b433ca5bf8
Gatti, Nicola
7396d2c6-cbd4-44a0-a1ea-ac0acc892b02
Gerding, Enrico H.
d9e92ee5-1a8c-4467-a689-8363e7743362
2012
Brambilla, Marco
35187e06-9a1e-46df-925f-7f619d3b4a1b
Ceppi, Sofia
d6dd2f1c-c7a4-4ec1-b3d7-82b433ca5bf8
Gatti, Nicola
7396d2c6-cbd4-44a0-a1ea-ac0acc892b02
Gerding, Enrico H.
d9e92ee5-1a8c-4467-a689-8363e7743362
Brambilla, Marco, Ceppi, Sofia, Gatti, Nicola and Gerding, Enrico H.
(2012)
A revenue sharing mechanism for federated search and advertising.
In WWW'12 - Proceedings of the 21st Annual Conference on World Wide Web Companion.
.
(doi:10.1145/2187980.2188079).
Record type:
Conference or Workshop Item
(Paper)
Abstract
Federated search engines combine search results from two or more (general-purpose or domain-specific) content providers. They enable complex searches (e.g., complete vacation planning) or more reliable results by allowing users to receive high quality results from a variety of sources. We propose a new revenue sharing mechanism for federated search engines, considering different actors involved in the search results generation (i.e., content providers, advertising providers, hybrid content+advertising providers, and content integrators). We extend the existing sponsored search auctions by supporting heterogeneous participants and redistribution of monetary values to the different actors, while maintaining flexibility in the payment scheme.
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Published date: 2012
Additional Information:
Copyright:
Copyright 2012 Elsevier B.V., All rights reserved.
Venue - Dates:
21st Annual Conference on World Wide Web, WWW'12, , Lyon, France, 2012-04-16 - 2012-04-20
Keywords:
Auctions, Computational advertising, Federated search engine, Mechanism design, Revenue sharing, Web search
Identifiers
Local EPrints ID: 452489
URI: http://eprints.soton.ac.uk/id/eprint/452489
PURE UUID: d7f6453f-894e-4e90-9af5-20655b868e71
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Date deposited: 11 Dec 2021 11:19
Last modified: 17 Mar 2024 03:03
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Contributors
Author:
Marco Brambilla
Author:
Sofia Ceppi
Author:
Nicola Gatti
Author:
Enrico H. Gerding
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