Consumer behaviour: applications in marketing
Consumer behaviour: applications in marketing
Consumer behaviour, marketing
East, Robert
fbb5e5ad-e62d-4568-ad5f-1dde06235818
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
17 November 2021
East, Robert
fbb5e5ad-e62d-4568-ad5f-1dde06235818
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
East, Robert and Singh, Jaywant
,
Malcolm Wright and Marc Vanhuele
(2021)
Consumer behaviour: applications in marketing
,
4th ed.
London.
SAGE Publications, 376pp.
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More information
Published date: 17 November 2021
Keywords:
Consumer behaviour, marketing
Identifiers
Local EPrints ID: 452878
URI: http://eprints.soton.ac.uk/id/eprint/452878
PURE UUID: d54051be-42a9-4d17-95f3-71d62cc42840
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Date deposited: 06 Jan 2022 17:38
Last modified: 23 Jul 2022 02:26
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Contributors
Author:
Robert East
Author:
Jaywant Singh
Corporate Author: Malcolm Wright
Corporate Author: Marc Vanhuele
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