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Consumer behaviour: applications in marketing

Consumer behaviour: applications in marketing
Consumer behaviour: applications in marketing
Consumer behaviour, marketing
SAGE Publications
East, Robert
fbb5e5ad-e62d-4568-ad5f-1dde06235818
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Malcolm Wright
Marc Vanhuele
East, Robert
fbb5e5ad-e62d-4568-ad5f-1dde06235818
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531

East, Robert and Singh, Jaywant , Malcolm Wright and Marc Vanhuele (2021) Consumer behaviour: applications in marketing , 4th ed. London. SAGE Publications, 376pp.

Record type: Book

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More information

Published date: 17 November 2021
Keywords: Consumer behaviour, marketing

Identifiers

Local EPrints ID: 452878
URI: http://eprints.soton.ac.uk/id/eprint/452878
PURE UUID: d54051be-42a9-4d17-95f3-71d62cc42840
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 06 Jan 2022 17:38
Last modified: 23 Jul 2022 02:26

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Contributors

Author: Robert East
Author: Jaywant Singh ORCID iD
Corporate Author: Malcolm Wright
Corporate Author: Marc Vanhuele

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