Consumer behaviour: applications in marketing

East, Robert and Singh, Jaywant , Malcolm Wright and Marc Vanhuele (2021) Consumer behaviour: applications in marketing , 4th ed. London. SAGE Publications, 376pp.

Record type: Book

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More information

Published date: 17 November 2021

Related URLs:

https://uk.sagepub.com/en-gb/e...book272871

Keywords: Consumer behaviour, marketing

Identifiers

Local EPrints ID: 452878

URI: http://eprints.soton.ac.uk/id/eprint/452878

PURE UUID: d54051be-42a9-4d17-95f3-71d62cc42840

ORCID for Jaywant Singh:

orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 06 Jan 2022 17:38

Last modified: 23 Jul 2022 02:26

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Contributors

Author: Robert East

Author: Jaywant Singh

Corporate Author: Malcolm Wright

Corporate Author: Marc Vanhuele

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