The University of Southampton
University of Southampton Institutional Repository

Digital living - People-centred innovation and strategy

Digital living - People-centred innovation and strategy
Digital living - People-centred innovation and strategy

This paper provides a summary of a research programme at BTexact Technologies which is aimed at helping a technology innovation company to ground its innovations, to see opportunities for the exploitation of its technologies, and to create sociotechnical visions which can help to drive technological innovation itself. As a by-product, the programme has also created strategic knowledge that is of critical importance to public and private policy/decision makers alike. This research is a key part of BTexact Technologies' approach to the creation of and response to disruptive technologies. Understanding 'usage by people' is absolutely critical to figuring out what is disruptive about technologies, why this is so, and therefore how to make money out of them. Since this is critical to several of BTexact's core competencies (and to those of its customers), the value of the research reported here is self-evident both to BTexact and to its customers. Without it, they will only ever make money by accident, a strategy that shareholders do not seem to find amusing.

1358-3948
11-29
Anderson, Ben
01e98bbd-b402-48b0-b83e-142341a39b2d
Gale, Caroline
c314d439-306c-4581-aa05-664bc034f70e
Gower, Andrew P.
7d5784bf-9154-4f57-a10d-6903ff045118
France, Emma F.
bec2378d-985a-4a30-a112-2e890f3beff7
Jones, Mary L.R.
9ec6f5d3-4282-4dc8-a108-0423afd9b6bb
Lacohee, Hazel V.
7fc89520-4aed-4720-80fa-554c84a99dad
McWilliam, Annabel
a108d634-3493-4007-819c-dedda5b51c57
Tracey, Karina
959d5fe9-797b-4082-878c-e889013e2044
Trimby, Martin
050e10b0-5e2a-40a2-be1d-c8766738b7d4
Anderson, Ben
01e98bbd-b402-48b0-b83e-142341a39b2d
Gale, Caroline
c314d439-306c-4581-aa05-664bc034f70e
Gower, Andrew P.
7d5784bf-9154-4f57-a10d-6903ff045118
France, Emma F.
bec2378d-985a-4a30-a112-2e890f3beff7
Jones, Mary L.R.
9ec6f5d3-4282-4dc8-a108-0423afd9b6bb
Lacohee, Hazel V.
7fc89520-4aed-4720-80fa-554c84a99dad
McWilliam, Annabel
a108d634-3493-4007-819c-dedda5b51c57
Tracey, Karina
959d5fe9-797b-4082-878c-e889013e2044
Trimby, Martin
050e10b0-5e2a-40a2-be1d-c8766738b7d4

Anderson, Ben, Gale, Caroline, Gower, Andrew P., France, Emma F., Jones, Mary L.R., Lacohee, Hazel V., McWilliam, Annabel, Tracey, Karina and Trimby, Martin (2002) Digital living - People-centred innovation and strategy. BT Technology Journal, 20 (2), 11-29. (doi:10.1023/A:1015632120289).

Record type: Article

Abstract

This paper provides a summary of a research programme at BTexact Technologies which is aimed at helping a technology innovation company to ground its innovations, to see opportunities for the exploitation of its technologies, and to create sociotechnical visions which can help to drive technological innovation itself. As a by-product, the programme has also created strategic knowledge that is of critical importance to public and private policy/decision makers alike. This research is a key part of BTexact Technologies' approach to the creation of and response to disruptive technologies. Understanding 'usage by people' is absolutely critical to figuring out what is disruptive about technologies, why this is so, and therefore how to make money out of them. Since this is critical to several of BTexact's core competencies (and to those of its customers), the value of the research reported here is self-evident both to BTexact and to its customers. Without it, they will only ever make money by accident, a strategy that shareholders do not seem to find amusing.

This record has no associated files available for download.

More information

Published date: April 2002
Additional Information: Copyright: Copyright 2008 Elsevier B.V., All rights reserved.

Identifiers

Local EPrints ID: 453844
URI: http://eprints.soton.ac.uk/id/eprint/453844
ISSN: 1358-3948
PURE UUID: d038852c-2da3-4bec-a9b9-f11eb8586867
ORCID for Ben Anderson: ORCID iD orcid.org/0000-0003-2092-4406

Catalogue record

Date deposited: 25 Jan 2022 17:38
Last modified: 26 Jan 2022 02:43

Export record

Altmetrics

Contributors

Author: Ben Anderson ORCID iD
Author: Caroline Gale
Author: Andrew P. Gower
Author: Emma F. France
Author: Mary L.R. Jones
Author: Hazel V. Lacohee
Author: Annabel McWilliam
Author: Karina Tracey
Author: Martin Trimby

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×