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Domesticating broadband - What consumers really do with flat-rate, always-on and fast internet access

Domesticating broadband - What consumers really do with flat-rate, always-on and fast internet access
Domesticating broadband - What consumers really do with flat-rate, always-on and fast internet access

This paper reports analysis of a range of survey, interview and usage-log data on the level of use of broadband Internet by households in the UK and Europe. It discusses the (few) discernable differences between PSTN and broadband Internet users in mid 2001. The analysis suggests that, while there are few socio-economic and demographic differences, broadband users tend to use a wider range of applications, access them more frequently and for longer. However, because most broadband users have been, on average, users of the Internet for longer than PSTN users, these effects may be to do with their Internet competencies rather than the nature of broadband Internet itself. The paper also suggests that the interaction of speed, flat rate and 'always-on' is a key feature of broadband and a key value model to the user. The paper concludes by discussing the implications of the usage patterns of these early adopters for current and future portal, application and service investment strategy.

1358-3948
103-114
Anderson, B.
01e98bbd-b402-48b0-b83e-142341a39b2d
Gale, C.
8e49830e-0814-4609-9bd3-345a5389d2f1
Jones, M. L.R.
2faf15a5-fcd2-498d-875c-4cc427bf4425
McWilliam, A.
a108d634-3493-4007-819c-dedda5b51c57
Anderson, B.
01e98bbd-b402-48b0-b83e-142341a39b2d
Gale, C.
8e49830e-0814-4609-9bd3-345a5389d2f1
Jones, M. L.R.
2faf15a5-fcd2-498d-875c-4cc427bf4425
McWilliam, A.
a108d634-3493-4007-819c-dedda5b51c57

Anderson, B., Gale, C., Jones, M. L.R. and McWilliam, A. (2002) Domesticating broadband - What consumers really do with flat-rate, always-on and fast internet access. BT Technology Journal, 20 (1), 103-114. (doi:10.1023/A:1014578227619).

Record type: Article

Abstract

This paper reports analysis of a range of survey, interview and usage-log data on the level of use of broadband Internet by households in the UK and Europe. It discusses the (few) discernable differences between PSTN and broadband Internet users in mid 2001. The analysis suggests that, while there are few socio-economic and demographic differences, broadband users tend to use a wider range of applications, access them more frequently and for longer. However, because most broadband users have been, on average, users of the Internet for longer than PSTN users, these effects may be to do with their Internet competencies rather than the nature of broadband Internet itself. The paper also suggests that the interaction of speed, flat rate and 'always-on' is a key feature of broadband and a key value model to the user. The paper concludes by discussing the implications of the usage patterns of these early adopters for current and future portal, application and service investment strategy.

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More information

Published date: January 2002
Additional Information: Copyright: Copyright 2008 Elsevier B.V., All rights reserved.

Identifiers

Local EPrints ID: 453845
URI: http://eprints.soton.ac.uk/id/eprint/453845
ISSN: 1358-3948
PURE UUID: 41aa91ea-b984-44d5-bf3c-2793bc087dd5
ORCID for B. Anderson: ORCID iD orcid.org/0000-0003-2092-4406

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Date deposited: 25 Jan 2022 17:38
Last modified: 26 Jan 2022 02:43

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Contributors

Author: B. Anderson ORCID iD
Author: C. Gale
Author: M. L.R. Jones
Author: A. McWilliam

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