Aligning footprint mitigation activities with relevant stakeholders.

Falkenberg, Loren, Liu, Xiaoyu, Kano, Liena and Schaefer, Reiner (2018) Aligning footprint mitigation activities with relevant stakeholders. In, Lindgreen, Adam, Maon, Francois, Vanhamme, Joelle, Palacios Florencio, Beatriz, Vallaster, Christine and Strong, Carolyn (eds.) Engaging With Stakeholders: A Relational Perspective on Responsible Business. Routledge, pp. 239-252. (doi:10.4324/9780429450341).

Abstract

Corporate footprints are growing in complexity and becoming more difficult to fully mitigate. We propose a framework for managing the unmitigated portions of corporate footprints, which distinguishes four types of mitigation activities. The assumptions underlying this framework include a) all companies should work to optimize the mitigation of its footprints, b) footprints cannot be fully mitigated by satisfying any one set of stakeholder expectations, c) effective stakeholder relationships consume organizational resources, d) appropriate relationships with different stakeholders leads to optimal footprint mitigation and e) both broader societal and directly impacted community interests need to be satisfied. After discussing the four types of mitigation activities, we review the stakeholder relationships associated with each of them.

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