The processes of new product development recentralization towards a transnational emphasis in multinational corporations
The processes of new product development recentralization towards a transnational emphasis in multinational corporations
Studies on R&D internationalization have identified the decentralization-recentralization pattern of many multinational corporations (MNCs). Studies have also indicated that MNCs tend to pursue a transnational emphasis during R&D recentralization. This research focuses on recentralization of new product development (NPD) in MNCs and aims to reveal different processes of it towards a transnational emphasis. Through a qualitative case study of four MNCs, the NPD recentralization process was explored in two important dimensions – power centralization and pluralistic input. Four process variants were discovered, showing different approaches to power centralization and pluralistic input. The processes of recentralization are novel to the area of R&D internationalization. This study also advances our understanding of R&D recentralization with a focus on NPD fulfilling market demand, which has not been well addressed in prior studies. In addition, this study generates some insights into transnational management.
19-36
Liu, Yang
77b48647-5646-4aec-8c3d-cc9d9bd02f4e
27 February 2019
Liu, Yang
77b48647-5646-4aec-8c3d-cc9d9bd02f4e
Liu, Yang
(2019)
The processes of new product development recentralization towards a transnational emphasis in multinational corporations.
Journal of International Management, 25 (1), .
(doi:10.1016/j.intman.2018.05.003).
Abstract
Studies on R&D internationalization have identified the decentralization-recentralization pattern of many multinational corporations (MNCs). Studies have also indicated that MNCs tend to pursue a transnational emphasis during R&D recentralization. This research focuses on recentralization of new product development (NPD) in MNCs and aims to reveal different processes of it towards a transnational emphasis. Through a qualitative case study of four MNCs, the NPD recentralization process was explored in two important dimensions – power centralization and pluralistic input. Four process variants were discovered, showing different approaches to power centralization and pluralistic input. The processes of recentralization are novel to the area of R&D internationalization. This study also advances our understanding of R&D recentralization with a focus on NPD fulfilling market demand, which has not been well addressed in prior studies. In addition, this study generates some insights into transnational management.
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Accepted/In Press date: 30 May 2018
e-pub ahead of print date: 11 June 2018
Published date: 27 February 2019
Identifiers
Local EPrints ID: 455880
URI: http://eprints.soton.ac.uk/id/eprint/455880
ISSN: 1075-4253
PURE UUID: a8af0c9e-398b-4f58-b754-0e8085d105f0
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Date deposited: 07 Apr 2022 16:41
Last modified: 17 Mar 2024 07:12
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Author:
Yang Liu
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