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The processes of new product development recentralization towards a transnational emphasis in multinational corporations

The processes of new product development recentralization towards a transnational emphasis in multinational corporations
The processes of new product development recentralization towards a transnational emphasis in multinational corporations
Studies on R&D internationalization have identified the decentralization-recentralization pattern of many multinational corporations (MNCs). Studies have also indicated that MNCs tend to pursue a transnational emphasis during R&D recentralization. This research focuses on recentralization of new product development (NPD) in MNCs and aims to reveal different processes of it towards a transnational emphasis. Through a qualitative case study of four MNCs, the NPD recentralization process was explored in two important dimensions – power centralization and pluralistic input. Four process variants were discovered, showing different approaches to power centralization and pluralistic input. The processes of recentralization are novel to the area of R&D internationalization. This study also advances our understanding of R&D recentralization with a focus on NPD fulfilling market demand, which has not been well addressed in prior studies. In addition, this study generates some insights into transnational management.
1075-4253
19-36
Liu, Yang
77b48647-5646-4aec-8c3d-cc9d9bd02f4e
Liu, Yang
77b48647-5646-4aec-8c3d-cc9d9bd02f4e

Liu, Yang (2019) The processes of new product development recentralization towards a transnational emphasis in multinational corporations. Journal of International Management, 25 (1), 19-36. (doi:10.1016/j.intman.2018.05.003).

Record type: Article

Abstract

Studies on R&D internationalization have identified the decentralization-recentralization pattern of many multinational corporations (MNCs). Studies have also indicated that MNCs tend to pursue a transnational emphasis during R&D recentralization. This research focuses on recentralization of new product development (NPD) in MNCs and aims to reveal different processes of it towards a transnational emphasis. Through a qualitative case study of four MNCs, the NPD recentralization process was explored in two important dimensions – power centralization and pluralistic input. Four process variants were discovered, showing different approaches to power centralization and pluralistic input. The processes of recentralization are novel to the area of R&D internationalization. This study also advances our understanding of R&D recentralization with a focus on NPD fulfilling market demand, which has not been well addressed in prior studies. In addition, this study generates some insights into transnational management.

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More information

Accepted/In Press date: 30 May 2018
e-pub ahead of print date: 11 June 2018
Published date: 27 February 2019

Identifiers

Local EPrints ID: 455880
URI: http://eprints.soton.ac.uk/id/eprint/455880
ISSN: 1075-4253
PURE UUID: a8af0c9e-398b-4f58-b754-0e8085d105f0
ORCID for Yang Liu: ORCID iD orcid.org/0000-0002-9540-9719

Catalogue record

Date deposited: 07 Apr 2022 16:41
Last modified: 27 Apr 2022 05:19

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