Please Stay vs Let’s Play: Social pressure incentives in paid collaborative crowdsourcing

Feyisetan, Oluwaseyi and Simperl, Elena (2016) Please Stay vs Let’s Play: Social pressure incentives in paid collaborative crowdsourcing. In, International Conference on Web Engineering: ICWE 2016: Web Engineering pp 405-412. (Web Engineering, 9671) Springer, pp. 405-412. (doi:10.1007/978-3-319-38791-8_26).

Record type: Book Section

Abstract

Crowdsourcing via paid microtasks has traditionally been approached as an individual activity with units of work created and completed independently. Other forms of crowdsourcing have however, embraced a mixed model that further allows for interaction and collaboration. In this paper, we expand the model of collaborative crowdsourcing to explore the role of social pressure and social flow generated by partners, as sources of incentives for improved output. We designed experiments wherein a worker could request their partner to collaboratively complete more tasks than required, either not to be abandoned and lose money (social pressure), or for fun (social flow). Our experiments reveal that these socially motivated incentives can act as furtherance mechanisms improving output by over 30 % and accuracy by about 5 %.

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