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Determinants of the adoption of big data analytics in business consulting service: a survey of multinational and indigenous consulting firms

Determinants of the adoption of big data analytics in business consulting service: a survey of multinational and indigenous consulting firms
Determinants of the adoption of big data analytics in business consulting service: a survey of multinational and indigenous consulting firms

This study investigates the factors affecting the adoption of big data analytics (BDA) by business consulting firms. With the aid of a structured questionnaire, survey data was obtained from one hundred and eighteen (118) business and management consultants working in multinational and indigenous consulting firms in Nigeria. Discriminant analysis and multinomial logistic regression were applied to assess the determinants of BDA adoption, while structural equation modelling (path analysis) was used to assess the complexity of the interrelationship among the determinants. Robustness check using least square regression, correlation, covariance (Cov) and sum of squares and cross-products (SSCPs) analysis confirms that results are valid. Whilst the desire to enhance competitive position will cause incremental improvement in BDA adoption, consulting firms are likely to intensify BDA usage because of the need to increase market share. The determinants of BDA adoption are interrelated, implying that the advantages of BDA are systemic and could yield synergistic benefits.

big 4, Big data, big data analytics, business consulting, diffusion of innovation, innovation
1918-6444
Oyewo, Babajide
36c93e4d-3041-4cef-8a0d-9f72f417e249
Obanor, Alero
1e37de26-070c-4c57-88d2-b0556c323755
Iwuanyanwu, Chinwe
ab80a867-e847-446f-969f-2bc04a45eb29
Oyewo, Babajide
36c93e4d-3041-4cef-8a0d-9f72f417e249
Obanor, Alero
1e37de26-070c-4c57-88d2-b0556c323755
Iwuanyanwu, Chinwe
ab80a867-e847-446f-969f-2bc04a45eb29

Oyewo, Babajide, Obanor, Alero and Iwuanyanwu, Chinwe (2022) Determinants of the adoption of big data analytics in business consulting service: a survey of multinational and indigenous consulting firms. Transnational Corporations Review. (doi:10.1080/19186444.2022.2044737).

Record type: Article

Abstract

This study investigates the factors affecting the adoption of big data analytics (BDA) by business consulting firms. With the aid of a structured questionnaire, survey data was obtained from one hundred and eighteen (118) business and management consultants working in multinational and indigenous consulting firms in Nigeria. Discriminant analysis and multinomial logistic regression were applied to assess the determinants of BDA adoption, while structural equation modelling (path analysis) was used to assess the complexity of the interrelationship among the determinants. Robustness check using least square regression, correlation, covariance (Cov) and sum of squares and cross-products (SSCPs) analysis confirms that results are valid. Whilst the desire to enhance competitive position will cause incremental improvement in BDA adoption, consulting firms are likely to intensify BDA usage because of the need to increase market share. The determinants of BDA adoption are interrelated, implying that the advantages of BDA are systemic and could yield synergistic benefits.

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Accepted paper Big Data Analytics - Accepted Manuscript
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Accepted/In Press date: 8 January 2022
e-pub ahead of print date: 24 March 2022
Additional Information: Publisher Copyright: © 2022 Denfar Transnational Development INC. Copyright: Copyright 2022 Elsevier B.V., All rights reserved.
Keywords: big 4, Big data, big data analytics, business consulting, diffusion of innovation, innovation

Identifiers

Local EPrints ID: 457431
URI: http://eprints.soton.ac.uk/id/eprint/457431
ISSN: 1918-6444
PURE UUID: 91a25d30-3449-414f-afd9-48bdff5c42c0
ORCID for Babajide Oyewo: ORCID iD orcid.org/0000-0002-4499-601X

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Date deposited: 07 Jun 2022 16:59
Last modified: 17 Mar 2024 07:20

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Contributors

Author: Babajide Oyewo ORCID iD
Author: Alero Obanor
Author: Chinwe Iwuanyanwu

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