Gender and diversity in management education at Europe's largest university of economics and business: An evaluation of 12 years of teaching diversity management at the WU Vienna

Bendl, Regine, Eberherr, Helga, Hanappi-Egger, Edeltraud, Hermann, Anett, Köllen, Thomas, Kutscher, Gloria, Mensi-Klarbach, Heike and Warmuth, Gloria (2015) Gender and diversity in management education at Europe's largest university of economics and business: An evaluation of 12 years of teaching diversity management at the WU Vienna. In, Flynn, Patricia M., Haynes, Kathryn and Kilgour, Maureen A. (eds.) Integrating gender equality into business and management education: Lessons learned and challenges remaining. 1 ed. London. Routledge, pp. 216-235. (doi:10.4324/9781351285766).

Abstract

This chapter explores the specific challenges of teaching diversity management courses in management education. It constitutes a critical reflection on the establishment of innovative course work and challenges stemming from the contradicting professional self-understandings of those employed as researchers and faculty members at established educational institutions. The chapter provides some lessons learned regarding the development of a curriculum of gender- and diversity-relevant courses in management education within the context of a university economics and business. One element in the decision-making process of students when choosing a degree course is the perception of subsequent "employability". For the business specializations (SBWL) in Diversity Management this means that the potential course participants consider closely whether the acquired competencies will improve their chances of finding employment and whether a formal certification of qualification gives a positive signal to potential employers. Each evaluation examines in detail the extent to which the educational goals and expectations of students have been realized by the SBWL.

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Contributors

Author: Gloria Kutscher

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