Boredom and reinvention for the female gaze within personal fashion blogs
Boredom and reinvention for the female gaze within personal fashion blogs
Focusing on the work of three prolific personal fashion bloggers, themanrepeller (Leandra Medine), stylebubble (Susie Lau) and thestylerookie (Tavi Gevinson), within the context of metamodernism, this chapter will explore how the genre of personal fashion blogs are part of both the cause and potential solution to the characteristics of metamodernism. Boredom (with reference to Phillips’s definition of it being connected to ‘a wish for a desire’ (1993, p. 71)), reflecting the pace of Web 2.0, twenty-first-century fashion production and the emotional response to the pendulum swings of metamodernism is explored as a motivating state (supported by enabling technology) that has facilitated the activity of frequent reinvention by young western personal fashion bloggers in terms of the identity they express in the public online domain. This demonstration of fluctuating and flexible identity is manifested in using social media to control and export self-produced images that are constructed for the female rather than male gaze (Rocamora, 2011, p. 410).
personal style blog, feminism, metamodernism, identity, media
Pages 66-92
Anyan, Jennifer
cf8e85e9-7f93-44e8-b8fd-a5c0e3a740e5
2015
Anyan, Jennifer
cf8e85e9-7f93-44e8-b8fd-a5c0e3a740e5
Anyan, Jennifer
(2015)
Boredom and reinvention for the female gaze within personal fashion blogs.
In,
Nally, Claire and Smith, Angela
(eds.)
Twenty-first century feminism: Forming and performing femininity.
London.
Palgrave Macmillan, .
(doi:10.1057/9781137492852_4).
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Book Section
Abstract
Focusing on the work of three prolific personal fashion bloggers, themanrepeller (Leandra Medine), stylebubble (Susie Lau) and thestylerookie (Tavi Gevinson), within the context of metamodernism, this chapter will explore how the genre of personal fashion blogs are part of both the cause and potential solution to the characteristics of metamodernism. Boredom (with reference to Phillips’s definition of it being connected to ‘a wish for a desire’ (1993, p. 71)), reflecting the pace of Web 2.0, twenty-first-century fashion production and the emotional response to the pendulum swings of metamodernism is explored as a motivating state (supported by enabling technology) that has facilitated the activity of frequent reinvention by young western personal fashion bloggers in terms of the identity they express in the public online domain. This demonstration of fluctuating and flexible identity is manifested in using social media to control and export self-produced images that are constructed for the female rather than male gaze (Rocamora, 2011, p. 410).
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Published date: 2015
Additional Information:
© 2015 Jennifer Anyan
Keywords:
personal style blog, feminism, metamodernism, identity, media
Identifiers
Local EPrints ID: 457656
URI: http://eprints.soton.ac.uk/id/eprint/457656
PURE UUID: 2b92992a-818b-4aa0-b39b-08d8fa73bb18
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Date deposited: 14 Jun 2022 16:58
Last modified: 16 Mar 2024 17:56
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Contributors
Author:
Jennifer Anyan
Editor:
Claire Nally
Editor:
Angela Smith
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