Strategies and impact of commercially sponsored education projects
Strategies and impact of commercially sponsored education projects
Commercial organisations adopt a range of strategies to motivate teachers to use their commercially Sponsored Education Projects. These projects, from a wide range of sponsors, are used in schools for teaching most ages, abilities and subject interests. However, in spite of increasing uptake by teachers, the strategies used by sponsors and the resulting impact in schools has not previously been studied in depth. Interviews, questionnaires and in-depth case studies are used to define Commercially Sponsored Education Projects, to provide a comprehensive model of all aspects of this educational activity which is sponsored, by and large, but not exclusively, by industry and commerce, and to identify various strategies adopted and resulting impact. Sponsored projects are targeted to influence learning and teaching in the classroom, mainly by the provision of resources, services and courses, to link concepts which are familiar to commercial sponsors with the apparent requirements of the school curriculum. Hundreds of millions of pounds are invested annually and attempts are made to estimate the precise nature of this sponsorship. Reviews of the content, emphasis, format and category of projects are also related to the strategies of sponsors and their motivation to enter the classroom. The future role of this phenomenon in UK mainstream education is considered, in relation to requirements for codes of practice and the assessment of projects, prior to their use in schools.
University of Southampton
1992
Pearce, Robert Willis
(1992)
Strategies and impact of commercially sponsored education projects.
University of Southampton, Doctoral Thesis.
Record type:
Thesis
(Doctoral)
Abstract
Commercial organisations adopt a range of strategies to motivate teachers to use their commercially Sponsored Education Projects. These projects, from a wide range of sponsors, are used in schools for teaching most ages, abilities and subject interests. However, in spite of increasing uptake by teachers, the strategies used by sponsors and the resulting impact in schools has not previously been studied in depth. Interviews, questionnaires and in-depth case studies are used to define Commercially Sponsored Education Projects, to provide a comprehensive model of all aspects of this educational activity which is sponsored, by and large, but not exclusively, by industry and commerce, and to identify various strategies adopted and resulting impact. Sponsored projects are targeted to influence learning and teaching in the classroom, mainly by the provision of resources, services and courses, to link concepts which are familiar to commercial sponsors with the apparent requirements of the school curriculum. Hundreds of millions of pounds are invested annually and attempts are made to estimate the precise nature of this sponsorship. Reviews of the content, emphasis, format and category of projects are also related to the strategies of sponsors and their motivation to enter the classroom. The future role of this phenomenon in UK mainstream education is considered, in relation to requirements for codes of practice and the assessment of projects, prior to their use in schools.
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Published date: 1992
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Local EPrints ID: 461320
URI: http://eprints.soton.ac.uk/id/eprint/461320
PURE UUID: d72dbf3a-365e-4d63-9987-6099721070ba
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Date deposited: 04 Jul 2022 18:42
Last modified: 04 Jul 2022 18:42
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Author:
Robert Willis Pearce
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