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Conflict management and complaints in service encounters

Conflict management and complaints in service encounters
Conflict management and complaints in service encounters

This dissertation adopts a qualitative approach to conflict management and complaints in service encounters in English, using analytical tools from Cognitive Pragmatics and Interactional Sociolinguistics. Data are gathered using a mixed-method approach, combining sets from three different sources, including face-to-face communication from the TV documentary soaps 'Airline' and 'Airport', telephone conversations from the company 'Eurostar', and role plays based on two situations frequently occurring in the data sets of naturally-occurring discourse. This novel combination of data elicitations allows for a comparison ofrole plays and naturally-occurring discourse, testing role plays as to their value for drawing conclusions about actual speech behaviour, and as a source for speaker evaluations and expectations regarding norms and appropriateness in specific situational contexts. The analysis focusses on customer complaint behaviour, stressing the importance of viewing this speech event as one element of a multi-faceted problem-solving process, taking its discursive nature into account. The results of the close sequential analysis of the data highlight the importance that negative emotions such as anger and frustration have in a conflictual service encounter frame and reveal the interplay of key elements such as goal orientation and planning, power relationships, participant roles and expectations, and (im)politeness considerations. The thesis contributes to the field of politeness research by highlighting a paradoxical relationship between speaker expectations of normative behaviour, corresponding to traditional theories of politeness, and actual speaker behaviour, which runs counter to such expectations, using (im)politeness as a tool, and showing heightened awareness of impoliteness considerations predominantly for self and not for other.

University of Southampton
Kraft, Bettina
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Kraft, Bettina
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Kraft, Bettina (2007) Conflict management and complaints in service encounters. University of Southampton, Doctoral Thesis.

Record type: Thesis (Doctoral)

Abstract

This dissertation adopts a qualitative approach to conflict management and complaints in service encounters in English, using analytical tools from Cognitive Pragmatics and Interactional Sociolinguistics. Data are gathered using a mixed-method approach, combining sets from three different sources, including face-to-face communication from the TV documentary soaps 'Airline' and 'Airport', telephone conversations from the company 'Eurostar', and role plays based on two situations frequently occurring in the data sets of naturally-occurring discourse. This novel combination of data elicitations allows for a comparison ofrole plays and naturally-occurring discourse, testing role plays as to their value for drawing conclusions about actual speech behaviour, and as a source for speaker evaluations and expectations regarding norms and appropriateness in specific situational contexts. The analysis focusses on customer complaint behaviour, stressing the importance of viewing this speech event as one element of a multi-faceted problem-solving process, taking its discursive nature into account. The results of the close sequential analysis of the data highlight the importance that negative emotions such as anger and frustration have in a conflictual service encounter frame and reveal the interplay of key elements such as goal orientation and planning, power relationships, participant roles and expectations, and (im)politeness considerations. The thesis contributes to the field of politeness research by highlighting a paradoxical relationship between speaker expectations of normative behaviour, corresponding to traditional theories of politeness, and actual speaker behaviour, which runs counter to such expectations, using (im)politeness as a tool, and showing heightened awareness of impoliteness considerations predominantly for self and not for other.

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Published date: 2007

Identifiers

Local EPrints ID: 466524
URI: http://eprints.soton.ac.uk/id/eprint/466524
PURE UUID: 8968882c-1a7d-43b1-8d02-a43533a5a0fc

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Date deposited: 05 Jul 2022 05:37
Last modified: 16 Mar 2024 20:45

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Contributors

Author: Bettina Kraft

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