Lopez, Carmen, Chefor, Ellis and Babin, Barry J. (2022) Rethinking authenticity: an investigation of virtual influencers. In Academy of Marketing Science Annual Conference.
Record type:
Conference or Workshop Item
(Paper)
Text
Proceedings One-page Abstract 2022
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More information
Accepted/In Press date: 11 January 2022
Published date: 2022
Venue - Dates:
Academy of Marketing Science (AMS) 2022 Conference: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, California, Monterey Bay, United States, 2022-05-25 - 2022-05-27
Identifiers
Local EPrints ID: 467943
URI: http://eprints.soton.ac.uk/id/eprint/467943
PURE UUID: a05be83a-899c-41e3-a928-42e882ad8092
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Date deposited: 26 Jul 2022 16:37
Last modified: 17 Mar 2024 03:58
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Contributors
Author:
Carmen Lopez
Author:
Ellis Chefor
Author:
Barry J. Babin
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