Liu, Hongfei, Shaalan, Ahmed and Jayawardhena, Chanaka (2022) The impact of electronic Word-of-Mouth (eWOM) on Consumer Behaviours. In, Hanlon, Annmarie and Tuten, Tracy L. (eds.) The SAGE Handbook of Digital Marketing. 1 ed. London. SAGE Publications, p. 136.
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SAGE-HANLON_TUTEN_Chp09_1pp
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Published date: 27 June 2022
Keywords:
Electronic word-of-mouth (eWOM)
Identifiers
Local EPrints ID: 469535
URI: http://eprints.soton.ac.uk/id/eprint/469535
PURE UUID: 6fa52429-6fd6-4355-bfd2-4c5911f3320a
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Date deposited: 16 Sep 2022 16:52
Last modified: 17 Mar 2024 04:01
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Contributors
Author:
Ahmed Shaalan
Author:
Chanaka Jayawardhena
Editor:
Annmarie Hanlon
Editor:
Tracy L. Tuten
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