An integrative approach to the internationalization of knowledge-intensive services: A case of higher education
An integrative approach to the internationalization of knowledge-intensive services: A case of higher education
Despite a wide range of industries expanding internationally, understanding of the foreign market entry strategies in knowledge-intensive services remains underdeveloped. Existing research demonstrates considerable inconsistencies and overlooks the differences between manufacturing and service organizations. This study aims to fill this gap through a conceptual lens that integrates insights from transaction cost economics, the resource-based view and the institution-based view, based on qualitative interview data from ten UK universities operating in China. The findings reveal that modes of foreign market entry are contingent upon an array of resource, transactional and institutional rationales; the choice of a specific mode results from the dominance of one of these rationales. Additionally, refined asset specificity (e.g. reputation), people-centered enduring relationships, and simultaneous production and consumption emerge as significant factors determining the entry mode choice of knowledge-intensive organizations.
Knowledge-intensive service, Internationalization strategy, Foreign market entry mode, Higher Education, UK, China
Li, Xiaoqing
cafb0beb-3e5c-4251-9573-bb47ff8a11aa
Roberts, Joanne
c49f0cf6-8c79-4826-b7f2-8563d7aa99cf
Wang, Catherine
9856e7f5-54c0-4e34-a20b-c25aa957c491
Li, Xiaoqing
cafb0beb-3e5c-4251-9573-bb47ff8a11aa
Roberts, Joanne
c49f0cf6-8c79-4826-b7f2-8563d7aa99cf
Wang, Catherine
9856e7f5-54c0-4e34-a20b-c25aa957c491
Li, Xiaoqing, Roberts, Joanne and Wang, Catherine
(2022)
An integrative approach to the internationalization of knowledge-intensive services: A case of higher education.
European Journal of International Management, 56 (3).
(In Press)
Abstract
Despite a wide range of industries expanding internationally, understanding of the foreign market entry strategies in knowledge-intensive services remains underdeveloped. Existing research demonstrates considerable inconsistencies and overlooks the differences between manufacturing and service organizations. This study aims to fill this gap through a conceptual lens that integrates insights from transaction cost economics, the resource-based view and the institution-based view, based on qualitative interview data from ten UK universities operating in China. The findings reveal that modes of foreign market entry are contingent upon an array of resource, transactional and institutional rationales; the choice of a specific mode results from the dominance of one of these rationales. Additionally, refined asset specificity (e.g. reputation), people-centered enduring relationships, and simultaneous production and consumption emerge as significant factors determining the entry mode choice of knowledge-intensive organizations.
Text
Li Roberts and Wang Finalversion EJIM[7007]
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Accepted/In Press date: 25 August 2022
Keywords:
Knowledge-intensive service, Internationalization strategy, Foreign market entry mode, Higher Education, UK, China
Identifiers
Local EPrints ID: 469932
URI: http://eprints.soton.ac.uk/id/eprint/469932
ISSN: 1751-6765
PURE UUID: a6f5697f-b135-4e73-a07f-abea351c3dd5
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Date deposited: 28 Sep 2022 17:14
Last modified: 17 Mar 2024 03:31
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Contributors
Author:
Xiaoqing Li
Author:
Catherine Wang
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