The University of Southampton
University of Southampton Institutional Repository

Diversification of the post graduate recruitment markets: emerging opportunities for PGCE science and maths recruitment

Maringe, Felix (2006) Diversification of the post graduate recruitment markets: emerging opportunities for PGCE science and maths recruitment Higher Education Review, 39, (2), pp. 43-63.

Record type: Article

Abstract

Recruitment to Post Graduate Certificate in Education (PGCE) science and maths training programmes in university schools of education departments possess serious challenges and does little to ameliorate the persistent shortage of secondary school teachers in these subjects. The one size fits all approach suited to traditional recruitment markets in undergraduate programmes for these subjects fails to recognise the growing diversity in the types of students currently undertaking training in these subjects.
Using questionnaires with current students, interviews with programme tutors and analysis of marketing documents and websites, the research has identified five distinct market segments which require differentiated marketing and recruitment strategies to help institutions meet their recruitment targets.
The findings suggest that PGCE training departments need to recognise the increasing diversity in their recruitment markets, employ segmentation strategies to understand these potential markets and develop suitable strategies for engaging more proactively with these new markets in the increasingly competitive HE marketplace.

PDF Maringe_-_diversification_of_post_graduate_recruitment_markets.pdf - Accepted Manuscript
Restricted to Registered users only
Download (1MB)
PDF 47031.pdf - Version of Record
Restricted to Repository staff only
Download (3MB)

More information

Published date: 2006
Keywords: recruitment, ogce, segmentation, marketing

Identifiers

Local EPrints ID: 47031
URI: http://eprints.soton.ac.uk/id/eprint/47031
PURE UUID: eb943ac7-86c0-4d4e-9a08-8b80cba1e128

Catalogue record

Date deposited: 24 Jul 2007
Last modified: 17 Jul 2017 15:05

Export record

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×