How can a website change hand hygiene behaviour? Mediators of behaviour change in PRIMIT
How can a website change hand hygiene behaviour? Mediators of behaviour change in PRIMIT
Background: the PRIMIT intervention succeeded in changing hand hygiene and reducing infection transmission in the home. The aims of these analyses were to describe what elements of the intervention were accessed most and to investigate mediators of behaviour change.
Methods: the PRIMIT intervention consisted of 4 weekly web-based sessions plus tailored feedback. 19501 users were randomised to intervention access or a no access control group. Usage was objectively recorded by the website, and a Theory of Planned Behaviour based questionnaire administered online to assess attitudes and intentions towards hand-washing and hand-washing behaviour at baseline and 4 month follow-up.
Findings: the intervention group reported greater increases in hand-washing, and also positive changes in attitudes and intentions towards hand hygiene. Visualisation analyses revealed variability in the usage of intervention components. Positive perceptions of the website were associated with greater usage and greater behaviour change.
Discussion: our analyses provide encouraging confirmation that brief exposure to appropriate behaviour change techniques targeting key influences on behaviour can be sufficient to change even a habitual behaviour such as hand-washing.
Yardley, Lucy
64be42c4-511d-484d-abaa-f8813452a22e
Ainsworth, Ben
b02d78c3-aa8b-462d-a534-31f1bf164f81
Steele, Mary
dd7833c4-c04c-495c-aa9a-b23e01a89762
Little, Paul
1bf2d1f7-200c-47a5-ab16-fe5a8756a777
Joseph, Judy
c923abdd-d770-4b8e-814d-fa84c402e964
31 December 2015
Yardley, Lucy
64be42c4-511d-484d-abaa-f8813452a22e
Ainsworth, Ben
b02d78c3-aa8b-462d-a534-31f1bf164f81
Steele, Mary
dd7833c4-c04c-495c-aa9a-b23e01a89762
Little, Paul
1bf2d1f7-200c-47a5-ab16-fe5a8756a777
Joseph, Judy
c923abdd-d770-4b8e-814d-fa84c402e964
Yardley, Lucy, Ainsworth, Ben, Steele, Mary, Little, Paul and Joseph, Judy
(2015)
How can a website change hand hygiene behaviour? Mediators of behaviour change in PRIMIT.
The European Health Psychologist, 17 (Supplement).
Abstract
Background: the PRIMIT intervention succeeded in changing hand hygiene and reducing infection transmission in the home. The aims of these analyses were to describe what elements of the intervention were accessed most and to investigate mediators of behaviour change.
Methods: the PRIMIT intervention consisted of 4 weekly web-based sessions plus tailored feedback. 19501 users were randomised to intervention access or a no access control group. Usage was objectively recorded by the website, and a Theory of Planned Behaviour based questionnaire administered online to assess attitudes and intentions towards hand-washing and hand-washing behaviour at baseline and 4 month follow-up.
Findings: the intervention group reported greater increases in hand-washing, and also positive changes in attitudes and intentions towards hand hygiene. Visualisation analyses revealed variability in the usage of intervention components. Positive perceptions of the website were associated with greater usage and greater behaviour change.
Discussion: our analyses provide encouraging confirmation that brief exposure to appropriate behaviour change techniques targeting key influences on behaviour can be sufficient to change even a habitual behaviour such as hand-washing.
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Published date: 31 December 2015
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Local EPrints ID: 470475
URI: http://eprints.soton.ac.uk/id/eprint/470475
ISSN: 2225-6962
PURE UUID: d174a306-819a-40d9-a660-35eb9351948c
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Date deposited: 11 Oct 2022 16:41
Last modified: 11 Jul 2024 01:52
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Contributors
Author:
Ben Ainsworth
Author:
Mary Steele
Author:
Judy Joseph
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