Forty-nine years of sensory research literature: a review on its development, foundation and future research directions
Forty-nine years of sensory research literature: a review on its development, foundation and future research directions
The notion of ‘sensory’ is complex and bounded with different disciplines. Even though the relationship between the senses and consumer-marketing has been acknowledged, the conceptual foundation is fragmented and scattered; it has become more multifaceted due to the increased attention it and its related concepts have drawn, which makes an investigation of the concept essential. We evaluate the foundational structure of sensory research over four decades. Our findings revealed twelve research groups (i.e., spatial judgement) and six research clusters (i.e., transition from experience to sensory) embodied by sensory research, which can be considered to make up the integral structure of the sensory domain. We provide a comprehensive understanding of sensory research for those who wish to understand its intellectual structure and a future research model that identifies three important perspectives (methodological, micro and macro) for researchers hoping to provide insights into sensory research based on emerging sensory topics.
sensory literature, bibliometrics, co-citation analysis, knowledge structure
Akarsu, Tugra
55dfe523-451c-47d2-a912-4beca0c1dced
Marvi, Reza
4e6d71b4-0a72-45cd-bdee-eb37f4e2fb05
Foroudi, Pantea
c237afb7-4c2a-4b96-87c4-4263f2c49ce8
Akarsu, Tugra
55dfe523-451c-47d2-a912-4beca0c1dced
Marvi, Reza
4e6d71b4-0a72-45cd-bdee-eb37f4e2fb05
Foroudi, Pantea
c237afb7-4c2a-4b96-87c4-4263f2c49ce8
Akarsu, Tugra, Marvi, Reza and Foroudi, Pantea
(2022)
Forty-nine years of sensory research literature: a review on its development, foundation and future research directions.
European Journal of International Management, 1 (1).
(doi:10.1504/EJIM.2022.10051055).
Abstract
The notion of ‘sensory’ is complex and bounded with different disciplines. Even though the relationship between the senses and consumer-marketing has been acknowledged, the conceptual foundation is fragmented and scattered; it has become more multifaceted due to the increased attention it and its related concepts have drawn, which makes an investigation of the concept essential. We evaluate the foundational structure of sensory research over four decades. Our findings revealed twelve research groups (i.e., spatial judgement) and six research clusters (i.e., transition from experience to sensory) embodied by sensory research, which can be considered to make up the integral structure of the sensory domain. We provide a comprehensive understanding of sensory research for those who wish to understand its intellectual structure and a future research model that identifies three important perspectives (methodological, micro and macro) for researchers hoping to provide insights into sensory research based on emerging sensory topics.
Text
Paper_Forty_nine_years_of_sensory_research_literature_Accepted_paper
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Accepted/In Press date: 19 December 2021
e-pub ahead of print date: 22 February 2022
Keywords:
sensory literature, bibliometrics, co-citation analysis, knowledge structure
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Local EPrints ID: 470661
URI: http://eprints.soton.ac.uk/id/eprint/470661
ISSN: 1751-6765
PURE UUID: 817f4ca1-78bc-4e50-ac39-f1aad59f89d9
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Date deposited: 17 Oct 2022 16:52
Last modified: 17 Mar 2024 07:31
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Contributors
Author:
Tugra Akarsu
Author:
Reza Marvi
Author:
Pantea Foroudi
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