Lyu, Daisy and KRASONIKOLAKIS, IOANNIS (2022) Social media atmosphere enhancing live streaming marketing performance: A mixed method study. In 15th Annual Conference of the EuroMed Academy of Business. p. 1211 .
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Accepted/In Press date: 1 June 2022
Published date: 21 September 2022
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15th Annual Conference of the EuroMed Academy of Business, Palermo, Italy, Palermo, Italy, 2022-09-21 - 2022-09-23
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Local EPrints ID: 471390
URI: http://eprints.soton.ac.uk/id/eprint/471390
PURE UUID: 623da0f9-2f55-460a-a134-0777fe12b595
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Date deposited: 04 Nov 2022 17:46
Last modified: 17 Mar 2024 04:04
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Author:
IOANNIS KRASONIKOLAKIS
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