The state of fashion retailing post-pandemic: trends, challenges and innovations
The state of fashion retailing post-pandemic: trends, challenges and innovations
Fashion is one of retailing’s most actively reshaping, transforming and reinventing itself sectors. This introductory chapter offers a theoretical foundation towards online retail trends, challenges and innovations in the fashion industry in a post-pandemic world. It also provides contextual background towards the ‘reinvention’ of fashion retailing, by illustrating how customers and brand relationships and strategies have changed. Considering this, the chapter has analyzed relevant literature, provides recent market examples from the pandemic and post-pandemic era. Main themes that emerged from the literature review include (1) digitalization of fashion retailing; (2) gamification and playfulness; (3) entrepreneurship and blogging; (4) customer-driven and tech-savvy business models.
Fashion retailing, Trends, Challenges and innovations, Entrepreneurship, Gamification and playfulness
1-15
Wanick, Vanissa
d2941cae-269e-4672-b448-8cb93e22e89e
Bazaki, Eirini
df6ddfcb-9794-48d9-95fc-f341f1d3c695
2023
Wanick, Vanissa
d2941cae-269e-4672-b448-8cb93e22e89e
Bazaki, Eirini
df6ddfcb-9794-48d9-95fc-f341f1d3c695
Wanick, Vanissa and Bazaki, Eirini
(2023)
The state of fashion retailing post-pandemic: trends, challenges and innovations.
In,
Bazaki, Eirini and Wanick, Vanissa
(eds.)
Reinventing Fashion Retailing: Digitalising, Gamifying, Entrepreneuring.
(Palgrave Studies in Practice: Global Fashion Brand Management)
1 ed.
Palgrave Macmillan Cham, .
(doi:10.1007/978-3-031-11185-3_1).
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Abstract
Fashion is one of retailing’s most actively reshaping, transforming and reinventing itself sectors. This introductory chapter offers a theoretical foundation towards online retail trends, challenges and innovations in the fashion industry in a post-pandemic world. It also provides contextual background towards the ‘reinvention’ of fashion retailing, by illustrating how customers and brand relationships and strategies have changed. Considering this, the chapter has analyzed relevant literature, provides recent market examples from the pandemic and post-pandemic era. Main themes that emerged from the literature review include (1) digitalization of fashion retailing; (2) gamification and playfulness; (3) entrepreneurship and blogging; (4) customer-driven and tech-savvy business models.
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Accepted/In Press date: November 2022
Published date: 2023
Keywords:
Fashion retailing, Trends, Challenges and innovations, Entrepreneurship, Gamification and playfulness
Identifiers
Local EPrints ID: 471696
URI: http://eprints.soton.ac.uk/id/eprint/471696
ISSN: 2523-3505
PURE UUID: aacc9590-7b17-40c3-889e-b502c47537a7
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Date deposited: 16 Nov 2022 17:59
Last modified: 27 Apr 2024 01:58
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Contributors
Editor:
Eirini Bazaki
Editor:
Vanissa Wanick
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