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The role of customer management capabilities in public-private partnerships

The role of customer management capabilities in public-private partnerships
The role of customer management capabilities in public-private partnerships
Commercial organisations are increasingly asked to perform tasks traditionally associated with governmental bodies, such as law enforcement. The rationale for these public–private partnerships is that there are synergies between traditional business skills and those required to achieve certain societal goals. However, there is a lack of research into whether this is, indeed, the case. This paper addresses this gap by investigating one particular type of public–private partnership: anti-money laundering (AML). The study explores the potential synergies between customer relationship management (CRM) and those required for AML. A quantitative survey-based approach is used to identify the overlaps and connections between these two areas of competence. The findings reveal tensions between financial institutions’ dual roles as both commercial organisations and players in the battle against money laundering. The consequences for these firms are explored, and the wider implications for other organisations supplying non-commercial services to government are considered.
anti money laundering, customer insight, customer relationship management, marketing capabilities, public–private partnerships
0965-254X
384-404
Canhoto, Ana Isabel
28993a56-0fc9-4273-9d2c-e196a50f38c0
Meadows, Maureen
84aebb38-2b28-4521-80b4-49d11038cf6b
Ball, Kirstie
af8ba32e-659b-4e69-b41b-1e869dbdeb54
Daniel, Elizabeth
47eefa3e-ef61-4b19-9055-e9be8d0715a3
Dibb, Sally
514cddf8-0eb6-4fff-9912-3741c8345ec3
Spiller, Keith
d0ea9172-6ef6-4f80-9f34-2285b41ab237
Canhoto, Ana Isabel
28993a56-0fc9-4273-9d2c-e196a50f38c0
Meadows, Maureen
84aebb38-2b28-4521-80b4-49d11038cf6b
Ball, Kirstie
af8ba32e-659b-4e69-b41b-1e869dbdeb54
Daniel, Elizabeth
47eefa3e-ef61-4b19-9055-e9be8d0715a3
Dibb, Sally
514cddf8-0eb6-4fff-9912-3741c8345ec3
Spiller, Keith
d0ea9172-6ef6-4f80-9f34-2285b41ab237

Canhoto, Ana Isabel, Meadows, Maureen, Ball, Kirstie, Daniel, Elizabeth, Dibb, Sally and Spiller, Keith (2017) The role of customer management capabilities in public-private partnerships. Journal of Strategic Marketing, 25 (5-6), 384-404. (doi:10.1080/0965254X.2016.1148769).

Record type: Article

Abstract

Commercial organisations are increasingly asked to perform tasks traditionally associated with governmental bodies, such as law enforcement. The rationale for these public–private partnerships is that there are synergies between traditional business skills and those required to achieve certain societal goals. However, there is a lack of research into whether this is, indeed, the case. This paper addresses this gap by investigating one particular type of public–private partnership: anti-money laundering (AML). The study explores the potential synergies between customer relationship management (CRM) and those required for AML. A quantitative survey-based approach is used to identify the overlaps and connections between these two areas of competence. The findings reveal tensions between financial institutions’ dual roles as both commercial organisations and players in the battle against money laundering. The consequences for these firms are explored, and the wider implications for other organisations supplying non-commercial services to government are considered.

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JSM role of customer management pre-print - Accepted Manuscript
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Accepted/In Press date: 4 June 2015
e-pub ahead of print date: 6 April 2016
Published date: 19 September 2017
Additional Information: Publisher Copyright: © 2016 Informa UK Limited, trading as Taylor & Francis Group.
Keywords: anti money laundering, customer insight, customer relationship management, marketing capabilities, public–private partnerships

Identifiers

Local EPrints ID: 471915
URI: http://eprints.soton.ac.uk/id/eprint/471915
ISSN: 0965-254X
PURE UUID: d1369edf-8046-46b5-81ed-6722467ffe48
ORCID for Keith Spiller: ORCID iD orcid.org/0000-0002-5796-8165

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Date deposited: 22 Nov 2022 17:44
Last modified: 17 Mar 2024 04:14

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Contributors

Author: Ana Isabel Canhoto
Author: Maureen Meadows
Author: Kirstie Ball
Author: Elizabeth Daniel
Author: Sally Dibb
Author: Keith Spiller ORCID iD

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