It tastes better because … consumer understandings of UK farmers’ market food
It tastes better because … consumer understandings of UK farmers’ market food
In the social sciences there has been much exciting and informative work on farmers’ markets and this paper contributes to this literature by considering how the place of farmers’ markets affects the way consumers understand the taste of food. I draw on the difficulty faced by many consumers in articulating the taste of food, especially when food is perceived to taste good. I explore how consumers demonstrate their evaluations of taste, whether through descriptions of taste that are metaphor-laden or through beliefs and values emboldened by food knowledges and opinions. I argue these are how farmers’ market consumers understand and perform taste in relation to market food. The findings that inform the paper are taken from interviews with farmers’ market consumers in the UK.
Farmers' market food, Performing, Place, Taste
100-107
Spiller, Keith
d0ea9172-6ef6-4f80-9f34-2285b41ab237
1 August 2012
Spiller, Keith
d0ea9172-6ef6-4f80-9f34-2285b41ab237
Spiller, Keith
(2012)
It tastes better because … consumer understandings of UK farmers’ market food.
Appetite, 59 (1), .
(doi:10.1016/j.appet.2012.04.007).
Abstract
In the social sciences there has been much exciting and informative work on farmers’ markets and this paper contributes to this literature by considering how the place of farmers’ markets affects the way consumers understand the taste of food. I draw on the difficulty faced by many consumers in articulating the taste of food, especially when food is perceived to taste good. I explore how consumers demonstrate their evaluations of taste, whether through descriptions of taste that are metaphor-laden or through beliefs and values emboldened by food knowledges and opinions. I argue these are how farmers’ market consumers understand and perform taste in relation to market food. The findings that inform the paper are taken from interviews with farmers’ market consumers in the UK.
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Accepted/In Press date: 11 April 2012
e-pub ahead of print date: 18 April 2012
Published date: 1 August 2012
Keywords:
Farmers' market food, Performing, Place, Taste
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Local EPrints ID: 471964
URI: http://eprints.soton.ac.uk/id/eprint/471964
ISSN: 0195-6663
PURE UUID: cf1ba91c-8abf-4244-9024-5880e4383f40
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Date deposited: 23 Nov 2022 17:31
Last modified: 06 Jun 2024 02:15
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Author:
Keith Spiller
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