The University of Southampton
University of Southampton Institutional Repository

The impact of the Internet on marketing priorities in the financial services industry

The impact of the Internet on marketing priorities in the financial services industry
The impact of the Internet on marketing priorities in the financial services industry
This paper examines the impact of the Internet upon marketing dynamics within UK banks. It draws upon ongoing empirical research in the retail sector of the financial services industry to report some preliminary findings as to the nature of change that is taking place.
A number of marketing strategies are emerging that can be categorized along a continuum between evolutionary and revolutionary change. Hence there are likely to be implications for the way in which banks are organized and managed.
The preliminary conclusions however, indicate that established norms seem to be enduring and online banking innovations are not in themselves transforming business priorities in the industry in the way that early predictions might have had us believe.
1086-1718
11-18
Harris, Lisa
cf587c06-2cf7-49e6-aef8-c9452cbff529
Coles, Anne-Marie
a4ec73b0-0ba7-4a21-a544-cf981fe08992
Harris, Lisa
cf587c06-2cf7-49e6-aef8-c9452cbff529
Coles, Anne-Marie
a4ec73b0-0ba7-4a21-a544-cf981fe08992

Harris, Lisa and Coles, Anne-Marie (2004) The impact of the Internet on marketing priorities in the financial services industry Strategic Change, 13, (1), pp. 11-18. (doi:10.1002/jsc.659).

Record type: Article

Abstract

This paper examines the impact of the Internet upon marketing dynamics within UK banks. It draws upon ongoing empirical research in the retail sector of the financial services industry to report some preliminary findings as to the nature of change that is taking place.
A number of marketing strategies are emerging that can be categorized along a continuum between evolutionary and revolutionary change. Hence there are likely to be implications for the way in which banks are organized and managed.
The preliminary conclusions however, indicate that established norms seem to be enduring and online banking innovations are not in themselves transforming business priorities in the industry in the way that early predictions might have had us believe.

Full text not available from this repository.

More information

Published date: January 2004

Identifiers

Local EPrints ID: 47197
URI: http://eprints.soton.ac.uk/id/eprint/47197
ISSN: 1086-1718
PURE UUID: ef524ae0-7cd1-4d0c-8911-63a81825e4a2

Catalogue record

Date deposited: 03 Aug 2007
Last modified: 17 Jul 2017 15:04

Export record

Altmetrics

Contributors

Author: Lisa Harris
Author: Anne-Marie Coles

University divisions

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×