E-business and organisational change: reconciling traditional values with business transformation


Jackson, Paul and Harris, Lisa (2003) E-business and organisational change: reconciling traditional values with business transformation Journal of Organizational Change Management, 16, (5), pp. 497-511. (doi:10.1108/09534810310494900).

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Description/Abstract

While much attention has recently been focused on the problems facing Internet start-ups, the challenge of e-business affects a much broader constituency of organisations. For established companies, the key challenge is one of change. Such companies must rethink fundamental aspects of company strategy, which may lead to a radical overhaul of existing ways of doing business, with company structure and culture becoming much more customer-focused. Resistance at all company levels may need to be overcome, with a need to build commitment and consensus around e-business strategies. However, companies must also deal with a paradox in e-business change. As the “dot.com” crash showed, there are many strengths in “bricks and mortar” companies. Evolving a new business model based around “e-enablement” must therefore avoid the “baby and bathwater syndrome”. Only by recognising and rising to these challenges and dilemmas, and devoting sufficient time, resources and expertise to them, will companies make a success of their e-business ventures.

Item Type: Article
Digital Object Identifier (DOI): doi:10.1108/09534810310494900
ISSNs: 0953-4814 (print)
Keywords: electronic commerce, organizational change, organizational culture, organizational structures
Subjects:

ePrint ID: 47199
Date :
Date Event
September 2003Published
Date Deposited: 03 Aug 2007
Last Modified: 16 Apr 2017 18:30
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/47199

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