The effects of in-store decorative elements of children shopping behaviour
The effects of in-store decorative elements of children shopping behaviour
Children play a significant role in determining the family's shopping expenses, which is as important as an adult's. However, the research found that having a child companion can reduce positive shopping values due to the child's behaviour. The focus of this research is to understand the effects of in-store decorative elements on children aged between three to seven years of shopping experience. The qualitative methodology using ethnography studies is employed to identify key factors affecting children's emotional and behavioural responses. It also discusses research insight that could help to improve business strategy for children customers.
Children shopping experience, ethnography studies, in-store decorative elements, shopping atmospheric variables
Bin Rusman, Mohd Shahril
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Yin, Yuanyuan
cdb7e6d5-a9d9-4ecc-bbaa-a10ea4350f39
Sekhon, Yasmin
c3cc6379-3913-4288-820d-3e26aac12e88
Shaharudin, Haszlin
732937f3-1c70-4f42-9784-916b8cf5560b
31 August 2022
Bin Rusman, Mohd Shahril
53b3b645-bee3-4f21-93d5-1e1d1196ea72
Yin, Yuanyuan
cdb7e6d5-a9d9-4ecc-bbaa-a10ea4350f39
Sekhon, Yasmin
c3cc6379-3913-4288-820d-3e26aac12e88
Shaharudin, Haszlin
732937f3-1c70-4f42-9784-916b8cf5560b
Bin Rusman, Mohd Shahril, Yin, Yuanyuan, Sekhon, Yasmin and Shaharudin, Haszlin
(2022)
The effects of in-store decorative elements of children shopping behaviour.
Environment Behaviour Proceedings Journal, 7 (S17).
(doi:10.21834/ebpj.v7iSI7.3759).
Abstract
Children play a significant role in determining the family's shopping expenses, which is as important as an adult's. However, the research found that having a child companion can reduce positive shopping values due to the child's behaviour. The focus of this research is to understand the effects of in-store decorative elements on children aged between three to seven years of shopping experience. The qualitative methodology using ethnography studies is employed to identify key factors affecting children's emotional and behavioural responses. It also discusses research insight that could help to improve business strategy for children customers.
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3759-Article Text-18545-2-10-20221007
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e-pub ahead of print date: 31 August 2022
Published date: 31 August 2022
Keywords:
Children shopping experience, ethnography studies, in-store decorative elements, shopping atmospheric variables
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Local EPrints ID: 472869
URI: http://eprints.soton.ac.uk/id/eprint/472869
PURE UUID: fccb9241-6ab5-4914-ae3a-5b904d2c5dff
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Date deposited: 20 Dec 2022 17:44
Last modified: 17 Mar 2024 03:20
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Author:
Mohd Shahril Bin Rusman
Author:
Haszlin Shaharudin
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