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‘Something different for the weekend’ alterity, performance, routine and proficiency at farmers’ markets in the Northeast of England

‘Something different for the weekend’ alterity, performance, routine and proficiency at farmers’ markets in the Northeast of England
‘Something different for the weekend’ alterity, performance, routine and proficiency at farmers’ markets in the Northeast of England
The focus of this chapter is the role of alterity and performance in buying food at farmers’ markets. Alterity is the context in which farmers’ markets are readily understood and situated (spiller 2007; Youngs 2003); buying at a market is different to buying at, for instance, a supermarket and, as Hetherington (1997) might suggest, farmers’ markets appropriate a heterotopic space where a marginal force implies ideals - however temporary or ephemeral that space may be.2 nevertheless, as I argue, as performances become routine, the proficiency of such actions render them normal. In contrast to what were once reactionary or alternative sites to developments and incidences in farming and food in the UK today, the farmers’ markets may now have become normalised or to some extent non-alternative. A focus of this chapter is the corporeality at the markets, which encourages performances during the event of buying, selling or just being at a farmers’ market. Performance and its delivery is distinctly corporeal and linguistic in projecting the meanings and understandings that litter everyday life, and intrinsically performance is inescapable from identity, as every interaction and action between actors incorporates degrees of performance. when producers and consumers meet at the markets the performances take on the guise of difference, in that the markets awaken carnivalesque connotations because inherently the markets are not everyday, or are not supermarkets.
145-159
Taylor & Francis
Spiller, Keith
d0ea9172-6ef6-4f80-9f34-2285b41ab237
Spiller, Keith
d0ea9172-6ef6-4f80-9f34-2285b41ab237

Spiller, Keith (2010) ‘Something different for the weekend’ alterity, performance, routine and proficiency at farmers’ markets in the Northeast of England. In, Interrogating Alterity: Alternative Economic and Political Spaces. Taylor & Francis, pp. 145-159.

Record type: Book Section

Abstract

The focus of this chapter is the role of alterity and performance in buying food at farmers’ markets. Alterity is the context in which farmers’ markets are readily understood and situated (spiller 2007; Youngs 2003); buying at a market is different to buying at, for instance, a supermarket and, as Hetherington (1997) might suggest, farmers’ markets appropriate a heterotopic space where a marginal force implies ideals - however temporary or ephemeral that space may be.2 nevertheless, as I argue, as performances become routine, the proficiency of such actions render them normal. In contrast to what were once reactionary or alternative sites to developments and incidences in farming and food in the UK today, the farmers’ markets may now have become normalised or to some extent non-alternative. A focus of this chapter is the corporeality at the markets, which encourages performances during the event of buying, selling or just being at a farmers’ market. Performance and its delivery is distinctly corporeal and linguistic in projecting the meanings and understandings that litter everyday life, and intrinsically performance is inescapable from identity, as every interaction and action between actors incorporates degrees of performance. when producers and consumers meet at the markets the performances take on the guise of difference, in that the markets awaken carnivalesque connotations because inherently the markets are not everyday, or are not supermarkets.

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More information

Published date: 2010
Additional Information: Publisher Copyright: © 2010 Duncan Fuller’s estate, Andrew E.G. Jonas and Roger Lee.

Identifiers

Local EPrints ID: 473063
URI: http://eprints.soton.ac.uk/id/eprint/473063
PURE UUID: 8a4cf1fc-0148-4140-8780-471a72bc9135
ORCID for Keith Spiller: ORCID iD orcid.org/0000-0002-5796-8165

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Date deposited: 09 Jan 2023 18:48
Last modified: 06 Jun 2024 02:15

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Author: Keith Spiller ORCID iD

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