Developing a heuristic tool for Evaluation of Mobility as a Service (MaaS) Mobile Application Interfaces
Developing a heuristic tool for Evaluation of Mobility as a Service (MaaS) Mobile Application Interfaces
Mobility as a Service (MaaS) mobile phone applications are being launched in many towns and cities worldwide and are heralded as the ultimate modern mobility solution by combining private, public, micro and active travel options. However, in order to encourage adoption by the public the user-experience (UX) is of high importance. A useful way to evaluate the UX of an app interface is to use heuristics analysis, yet none of the existing heuristics tools are tailored towards mobility apps. This means they are not suitable for a systematic evaluation of MaaS interfaces. Therefore a new heuristics tool was developed in order to evaluate the interfaces of mobility apps, including MaaS. This was achieved through the evaluation of existing heuristics combined with the determination of the needs of the mobility app user. A number of iterations were developed, tested and revised in order to design a useful and usable tool.
Richardson, Joy
e2587944-ff00-4a72-bed0-9547b62f95aa
Howarth, Henrietta
48988c97-ff47-46ba-8fe7-0aed23759a28
Kim, Jisun
95e8d9df-8383-4fb5-9806-5b5d064cda37
23 June 2022
Richardson, Joy
e2587944-ff00-4a72-bed0-9547b62f95aa
Howarth, Henrietta
48988c97-ff47-46ba-8fe7-0aed23759a28
Kim, Jisun
95e8d9df-8383-4fb5-9806-5b5d064cda37
Richardson, Joy, Howarth, Henrietta and Kim, Jisun
(2022)
Developing a heuristic tool for Evaluation of Mobility as a Service (MaaS) Mobile Application Interfaces.
Chartered Institute of Ergonomics & Human Factors.
11 - 12 Apr 2023.
Record type:
Conference or Workshop Item
(Paper)
Abstract
Mobility as a Service (MaaS) mobile phone applications are being launched in many towns and cities worldwide and are heralded as the ultimate modern mobility solution by combining private, public, micro and active travel options. However, in order to encourage adoption by the public the user-experience (UX) is of high importance. A useful way to evaluate the UX of an app interface is to use heuristics analysis, yet none of the existing heuristics tools are tailored towards mobility apps. This means they are not suitable for a systematic evaluation of MaaS interfaces. Therefore a new heuristics tool was developed in order to evaluate the interfaces of mobility apps, including MaaS. This was achieved through the evaluation of existing heuristics combined with the determination of the needs of the mobility app user. A number of iterations were developed, tested and revised in order to design a useful and usable tool.
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Published date: 23 June 2022
Venue - Dates:
Chartered Institute of Ergonomics & Human Factors, 2023-04-11 - 2023-04-12
Identifiers
Local EPrints ID: 473616
URI: http://eprints.soton.ac.uk/id/eprint/473616
PURE UUID: 52b48246-4073-435f-9239-7e8396111fe1
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Date deposited: 25 Jan 2023 17:32
Last modified: 23 Feb 2023 03:15
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Contributors
Author:
Joy Richardson
Author:
Jisun Kim
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