Antecedents and moderators of promotion messages for trust in mobile banking services: An elaboration likelihood model perspective
Antecedents and moderators of promotion messages for trust in mobile banking services: An elaboration likelihood model perspective
This paper applies a theory of persuasion using the elaboration likelihood model to explain how communication messages from mobile banking services are interpreted by receivers to increase their trust in mobile banking. We explain how users’ security and privacy concerns moderate the central route persuasion relationship between argument quality and trust. A questionnaire survey is employed to test a research model. The findings indicate that central and peripheral route persuasion cues enforce users’ trust in mobile banking services. Users with strong privacy and security concerns are more likely to rely on the quality of arguments of the messages. Theoretical and practical implications are discussed in the paper.
Mobile banking, elaboration likelihood model, privacy concern, security concerns, trust
1-21
Jammoul, Kinana
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Lee, Habin
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Kim, Jisun
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Yoon, Moongil
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Sivarajah, Uthayasankar
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22 June 2022
Jammoul, Kinana
ca01cfb3-2854-4c0d-80d9-4b494656bc1b
Lee, Habin
bab650b0-df62-40c1-bb0e-53d778ade29d
Kim, Jisun
95e8d9df-8383-4fb5-9806-5b5d064cda37
Yoon, Moongil
8ba798c0-c2d7-4186-8a7f-8c77ea23fd4c
Sivarajah, Uthayasankar
73c3b914-4893-485a-80c6-1d762a82a5d7
Jammoul, Kinana, Lee, Habin, Kim, Jisun, Yoon, Moongil and Sivarajah, Uthayasankar
(2022)
Antecedents and moderators of promotion messages for trust in mobile banking services: An elaboration likelihood model perspective.
Information Systems Management, .
(doi:10.1080/10580530.2022.2086327).
Abstract
This paper applies a theory of persuasion using the elaboration likelihood model to explain how communication messages from mobile banking services are interpreted by receivers to increase their trust in mobile banking. We explain how users’ security and privacy concerns moderate the central route persuasion relationship between argument quality and trust. A questionnaire survey is employed to test a research model. The findings indicate that central and peripheral route persuasion cues enforce users’ trust in mobile banking services. Users with strong privacy and security concerns are more likely to rely on the quality of arguments of the messages. Theoretical and practical implications are discussed in the paper.
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Antecedents and Moderators of Promotion Messages for Trust in Mobile Banking Services_Accepted version
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Antecedents and Moderators of Promotion Messages for Trust in Mobile Banking Services: An Elaboration Likelihood Model Perspective
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e-pub ahead of print date: 22 June 2022
Published date: 22 June 2022
Additional Information:
Funding Information:
This work was partly supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2018S1A5A2A01037425)
Publisher Copyright:
© 2022 Taylor & Francis.
Keywords:
Mobile banking, elaboration likelihood model, privacy concern, security concerns, trust
Identifiers
Local EPrints ID: 474545
URI: http://eprints.soton.ac.uk/id/eprint/474545
ISSN: 1058-0530
PURE UUID: d38f5e6b-7125-41bf-8627-7b97db2b8bb5
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Date deposited: 24 Feb 2023 17:33
Last modified: 17 Mar 2024 07:35
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Contributors
Author:
Kinana Jammoul
Author:
Habin Lee
Author:
Jisun Kim
Author:
Moongil Yoon
Author:
Uthayasankar Sivarajah
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