Kathuria, Vinish, Dasgupta, Devashish and Maity, Moutusy (2020) From explicit to implicit - natural human machine interaction drive a new wave of services revolution. Blanchard, Simon, Epp, Amber and Mallapragada, Girish (eds.) In American Marketing Association Summer Conference 2020. vol. 31, Curran Associates Inc. p. 948 .
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Published date: 18 August 2020
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Printed with permission by Curran Associates, Inc. (2021)
Copyright© (2020) by American Marketing Association
All rights reserved.
Venue - Dates:
2020 American Marketing Association Summer Academic Conference, 2020-08-18 - 2020-08-20
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Local EPrints ID: 474558
URI: http://eprints.soton.ac.uk/id/eprint/474558
PURE UUID: e0c90845-a17d-4f59-981b-d5f1392dca4c
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Date deposited: 24 Feb 2023 17:45
Last modified: 16 Mar 2023 03:04
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Contributors
Author:
Vinish Kathuria
Author:
Devashish Dasgupta
Author:
Moutusy Maity
Editor:
Simon Blanchard
Editor:
Amber Epp
Editor:
Girish Mallapragada
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