Maity, Moutusy (2017) Internet marketing , India. Oxford University Press, 376pp.
Abstract
Internet marketing, designed with the purpose of explaining concepts of the subject from an India-specific context, also provides comparisons of ways online marketing is dealt with in India and in the west. An apt textbook for students of MBA specializing in Marketing, it also describes the importance of digital resources such as social media and web analytics for the purposes of undertaking digital marketing.
This record has no associated files available for download.
More information
Identifiers
Catalogue record
Export record
Contributors
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.