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Factors affecting information obtained for the purpose of decision-making using mobile phones

Factors affecting information obtained for the purpose of decision-making using mobile phones
Factors affecting information obtained for the purpose of decision-making using mobile phones
This research investigates and identifies factors that affect the use of voice-based services and SMS services for obtaining work-related information by users at the bottom of the pyramid (BOP). It aims to understand the differences in perceived benefits, where voice information is synchronous (real time) and text-based Short Message Service (SMS) is asynchronous. The study reveals that certain constructs (e.g., ease of use) behave differently in the context of low-income user groups when compared to user groups in developed countries. Contrary to expectations, findings reveal that perceived ease of use has a negative relationship with information obtained using SMS services.
Maity, Moutusy
5f3d5d42-c5ba-4168-83c7-35b2888654a0
Maity, Moutusy
5f3d5d42-c5ba-4168-83c7-35b2888654a0

Maity, Moutusy (2012) Factors affecting information obtained for the purpose of decision-making using mobile phones

Record type: Monograph (Project Report)

Abstract

This research investigates and identifies factors that affect the use of voice-based services and SMS services for obtaining work-related information by users at the bottom of the pyramid (BOP). It aims to understand the differences in perceived benefits, where voice information is synchronous (real time) and text-based Short Message Service (SMS) is asynchronous. The study reveals that certain constructs (e.g., ease of use) behave differently in the context of low-income user groups when compared to user groups in developed countries. Contrary to expectations, findings reveal that perceived ease of use has a negative relationship with information obtained using SMS services.

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Published date: 2012
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Identifiers

Local EPrints ID: 474606
URI: http://eprints.soton.ac.uk/id/eprint/474606
PURE UUID: 99036e4c-6fcf-4b5e-8622-c6acc054736b
ORCID for Moutusy Maity: ORCID iD orcid.org/0000-0002-8900-1311

Catalogue record

Date deposited: 28 Feb 2023 17:32
Last modified: 01 Mar 2023 03:06

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Contributors

Author: Moutusy Maity ORCID iD

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