Texting among the bottom of the pyramid : facilitators and barriers to SMS use among the low-income mobile users in Asia
Texting among the bottom of the pyramid : facilitators and barriers to SMS use among the low-income mobile users in Asia
Based on findings from the study, the paper analyzes mobile phone usage behaviour among the poor, as well as drawing practical implications for providers of SMS-based development services in the region. It analyzes user and non-user characteristics, and then presents a second analysis using structural equation modeling to examine the SMS user’s perceptions and decision-making processes. Patterns of a digital divide were found in relation to age, income, education and location. Bottom of pyramid (BOP) mobile users are less exposed to other text-based electronic communication and are therefore less adept at messaging through mobile devices.
Kang, Juhee
e2d73af4-0da2-482a-90e2-ba17b06fcda8
Maity, Moutusy
5f3d5d42-c5ba-4168-83c7-35b2888654a0
August 2012
Kang, Juhee
e2d73af4-0da2-482a-90e2-ba17b06fcda8
Maity, Moutusy
5f3d5d42-c5ba-4168-83c7-35b2888654a0
Kang, Juhee and Maity, Moutusy
(2012)
Texting among the bottom of the pyramid : facilitators and barriers to SMS use among the low-income mobile users in Asia
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Abstract
Based on findings from the study, the paper analyzes mobile phone usage behaviour among the poor, as well as drawing practical implications for providers of SMS-based development services in the region. It analyzes user and non-user characteristics, and then presents a second analysis using structural equation modeling to examine the SMS user’s perceptions and decision-making processes. Patterns of a digital divide were found in relation to age, income, education and location. Bottom of pyramid (BOP) mobile users are less exposed to other text-based electronic communication and are therefore less adept at messaging through mobile devices.
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Published date: August 2012
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Local EPrints ID: 474607
URI: http://eprints.soton.ac.uk/id/eprint/474607
PURE UUID: bcd19545-7aa8-4ea3-9dd0-ad95a5e46463
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Date deposited: 28 Feb 2023 17:32
Last modified: 01 Mar 2023 03:06
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Contributors
Author:
Juhee Kang
Author:
Moutusy Maity
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