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Drivers of webrooming and showrooming: channel switching behavior in consumers

Drivers of webrooming and showrooming: channel switching behavior in consumers
Drivers of webrooming and showrooming: channel switching behavior in consumers
Shah, Arunima
6f2af0f6-da3d-4f1d-857f-232810838bea
Maity, Moutusy
5f3d5d42-c5ba-4168-83c7-35b2888654a0
Misra, Ankita
4a3b1c68-1e50-4023-af9c-3e25551967eb
Shah, Arunima
6f2af0f6-da3d-4f1d-857f-232810838bea
Maity, Moutusy
5f3d5d42-c5ba-4168-83c7-35b2888654a0
Misra, Ankita
4a3b1c68-1e50-4023-af9c-3e25551967eb

Shah, Arunima, Maity, Moutusy and Misra, Ankita (2018) Drivers of webrooming and showrooming: channel switching behavior in consumers. 2018 American Marketing Association (AMA) Winter<br/>Academic Conference, , New Orleans, United States. 23 - 25 Feb 2018.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 23 February 2018
Venue - Dates: 2018 American Marketing Association (AMA) Winter<br/>Academic Conference, , New Orleans, United States, 2018-02-23 - 2018-02-25
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Identifiers

Local EPrints ID: 474634
URI: http://eprints.soton.ac.uk/id/eprint/474634
PURE UUID: 75fe0edb-c7ad-4353-b556-d6c759086b04
ORCID for Moutusy Maity: ORCID iD orcid.org/0000-0002-8900-1311

Catalogue record

Date deposited: 28 Feb 2023 17:39
Last modified: 01 Mar 2023 03:06

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Contributors

Author: Arunima Shah
Author: Moutusy Maity ORCID iD
Author: Ankita Misra

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