Maity, Moutusy and Singh, Ramendra (2017) The 4A framework at the BOP and its impact on access to markets and people: an empirical investigation across five Asian markets. European Marketing Academy Conference 2017, , Timisoara, Romania. 20 - 22 Sep 2017.
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Published date: 23 May 2017
Venue - Dates:
European Marketing Academy Conference 2017, , Timisoara, Romania, 2017-09-20 - 2017-09-22
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Local EPrints ID: 474635
URI: http://eprints.soton.ac.uk/id/eprint/474635
PURE UUID: ddcbe702-362c-406e-9111-6a11fb0e1f1b
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Date deposited: 28 Feb 2023 17:39
Last modified: 01 Mar 2023 03:06
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Contributors
Author:
Moutusy Maity
Author:
Ramendra Singh
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