Consumer shopping motivations as the determinants of webrooming & showrooming behaviour
Consumer shopping motivations as the determinants of webrooming & showrooming behaviour
Shah, Arunima
6f2af0f6-da3d-4f1d-857f-232810838bea
Misra, Ankita
4a3b1c68-1e50-4023-af9c-3e25551967eb
Maity, Moutusy
5f3d5d42-c5ba-4168-83c7-35b2888654a0
27 July 2017
Shah, Arunima
6f2af0f6-da3d-4f1d-857f-232810838bea
Misra, Ankita
4a3b1c68-1e50-4023-af9c-3e25551967eb
Maity, Moutusy
5f3d5d42-c5ba-4168-83c7-35b2888654a0
Shah, Arunima, Misra, Ankita and Maity, Moutusy
(2017)
Consumer shopping motivations as the determinants of webrooming & showrooming behaviour.
In NASMEI Summer Marketing Conference 2017.
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Conference or Workshop Item
(Paper)
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Published date: 27 July 2017
Identifiers
Local EPrints ID: 474636
URI: http://eprints.soton.ac.uk/id/eprint/474636
PURE UUID: 014b6333-42a0-4070-a841-ccf5dab6875c
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Date deposited: 28 Feb 2023 17:39
Last modified: 01 Mar 2023 03:06
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Contributors
Author:
Arunima Shah
Author:
Ankita Misra
Author:
Moutusy Maity
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