Impact of type of social media and type of review on consumer perception of online reviews
Impact of type of social media and type of review on consumer perception of online reviews
V.R., Sunitha
fd2adafc-aa27-4cef-947e-7700514771ab
Maity, Moutusy
5f3d5d42-c5ba-4168-83c7-35b2888654a0
16 June 2016
V.R., Sunitha
fd2adafc-aa27-4cef-947e-7700514771ab
Maity, Moutusy
5f3d5d42-c5ba-4168-83c7-35b2888654a0
V.R., Sunitha and Maity, Moutusy
(2016)
Impact of type of social media and type of review on consumer perception of online reviews.
In INFORMS Marketing Science Conference 2016.
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Conference or Workshop Item
(Paper)
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Published date: 16 June 2016
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Local EPrints ID: 474641
URI: http://eprints.soton.ac.uk/id/eprint/474641
PURE UUID: dde49d5c-9b7c-485e-87f0-4e105afe28eb
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Date deposited: 28 Feb 2023 17:41
Last modified: 01 Mar 2023 03:06
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Contributors
Author:
Sunitha V.R.
Author:
Moutusy Maity
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