Empowering digital creative ecosystem using problem structuring method and a service science perspective: a case study in Cimahi and Bandung, Indonesia
Empowering digital creative ecosystem using problem structuring method and a service science perspective: a case study in Cimahi and Bandung, Indonesia
The digital creative economy in Indonesia has the potential to grow rapidly due to its large and skilled population. Although a goal was set in 2016 to make Indonesia the largest digital economy in ASEAN by 2020, the complexity of stakeholder interactions has become a major obstacle. Fostering a healthy business ecosystem and collaboration among stakeholders has been difficult to achieve due to a lack of funding, talent, and trust. This paper developed “should-be” and “as-is” models of feasible action plans to enhance value co-creation interactions among stakeholders. We investigated how stakeholders perceive their roles and interactions to construct an “as-is” model using a soft operational research method, namely strategic options development and analysis (SODA). Next, we developed a “should-be” model from a service science perspective. By comparing the two models, we derived action plans and recommendations to guide stakeholders in creating digital creative ecosystems (DCEs) in Indonesia. The action plans have been implemented by the government to improve the current strategies and validate our approach.
Co-creation, Cognitive mapping, Collaboration, Digital creative ecosystem (DCE), Strategic options development and analysis (SODA), Value orchestration
Novani, Santi
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Cyntiawati, Cici
75e3e41f-b3d3-4699-97fa-8084141c5365
Kijima, Kyoichi
99a6b180-bfd6-4de7-a6c1-b2c570d6be97
Hasyimi, Valid
950bde8c-deae-4c08-bc99-7981c7f54a23
Trianto, Andi Sigit
4890a41a-4f0b-477d-ba19-e7ddec710e42
Mayangsari, Lidia
3630b0ea-f59f-4fae-8bdf-653380dec45d
Alamanda, Dini Turipanam
84eb6c97-1302-4b46-a4c5-e571e6c5a126
Anggadwita, Grisna
16036c23-06b0-4f6c-a0aa-4d31320485b1
Novani, Santi
f3130461-fd9d-4fec-a4b6-1356f9284409
Cyntiawati, Cici
75e3e41f-b3d3-4699-97fa-8084141c5365
Kijima, Kyoichi
99a6b180-bfd6-4de7-a6c1-b2c570d6be97
Hasyimi, Valid
950bde8c-deae-4c08-bc99-7981c7f54a23
Trianto, Andi Sigit
4890a41a-4f0b-477d-ba19-e7ddec710e42
Mayangsari, Lidia
3630b0ea-f59f-4fae-8bdf-653380dec45d
Alamanda, Dini Turipanam
84eb6c97-1302-4b46-a4c5-e571e6c5a126
Anggadwita, Grisna
16036c23-06b0-4f6c-a0aa-4d31320485b1
Novani, Santi, Cyntiawati, Cici, Kijima, Kyoichi and Mayangsari, Lidia
,
et al.
(2022)
Empowering digital creative ecosystem using problem structuring method and a service science perspective: a case study in Cimahi and Bandung, Indonesia.
Asia Pacific Management Review.
(doi:10.1016/j.apmrv.2022.09.003).
Abstract
The digital creative economy in Indonesia has the potential to grow rapidly due to its large and skilled population. Although a goal was set in 2016 to make Indonesia the largest digital economy in ASEAN by 2020, the complexity of stakeholder interactions has become a major obstacle. Fostering a healthy business ecosystem and collaboration among stakeholders has been difficult to achieve due to a lack of funding, talent, and trust. This paper developed “should-be” and “as-is” models of feasible action plans to enhance value co-creation interactions among stakeholders. We investigated how stakeholders perceive their roles and interactions to construct an “as-is” model using a soft operational research method, namely strategic options development and analysis (SODA). Next, we developed a “should-be” model from a service science perspective. By comparing the two models, we derived action plans and recommendations to guide stakeholders in creating digital creative ecosystems (DCEs) in Indonesia. The action plans have been implemented by the government to improve the current strategies and validate our approach.
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Accepted/In Press date: 27 September 2022
e-pub ahead of print date: 22 October 2022
Additional Information:
Funding Information:
Business ecosystem leaders need to set objectives for the ecosystem to achieve and adjust internal programs to align with those objectives. For example, if the objective of Indonesia's digital creative industry is to become the largest in ASEAN in economic terms by 2020, then the programs need to be appropriate to support that objective. Business ecosystem leaders should implement these programs and impose regulations and policies to support them.This study was funded by Research Grant of School of Business and Management-ITB 2017. The authors are also thankful to the Agency for the Assessment and Application of Technology Indonesia (BPPT) and the Municipality of Cimahi.
Publisher Copyright:
© 2022 The Authors
Keywords:
Co-creation, Cognitive mapping, Collaboration, Digital creative ecosystem (DCE), Strategic options development and analysis (SODA), Value orchestration
Identifiers
Local EPrints ID: 475378
URI: http://eprints.soton.ac.uk/id/eprint/475378
ISSN: 1029-3132
PURE UUID: b845ff15-0a20-4e23-95b0-d197be246c12
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Date deposited: 16 Mar 2023 18:00
Last modified: 18 Mar 2024 03:54
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Contributors
Author:
Santi Novani
Author:
Cici Cyntiawati
Author:
Kyoichi Kijima
Author:
Valid Hasyimi
Author:
Andi Sigit Trianto
Author:
Lidia Mayangsari
Author:
Dini Turipanam Alamanda
Author:
Grisna Anggadwita
Corporate Author: et al.
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