A virtual co-creation model of the hijab fashion industry in Indonesia
A virtual co-creation model of the hijab fashion industry in Indonesia
All stakeholders, internal and external, need to collaborate to coordinate their thoughts, meanings, and actions to create value together - value co-creation. Sources of ideas and competencies do not only come from internal stakeholders of business but also from external stakeholders such as customers. The lack of collaboration between internal and external stakeholders becomes the issue that may threaten business sustainability. It can be argued that the development of ICT, such as in the form of websites, makes it easier to co-create value. In this article, we present research that looks into virtual co-creation between customers and providers occurring in websites in the hijab fashion industry in Bandung. The research aims to redesign a conceptual model for virtual co-creation based on customers’ motivation. Data were collected using questionnaires and analyzed using partial least square - structural equation modeling (PLS-SEM). The result shows that customers have certain motives when it comes to participating in customer-and-customer interaction and customer-and-provider interaction.
Business sustainability, Customers’ motivation, Service science, Structural equation modeling, Virtual co-creation model
409-424
Suryana, Lisandy Arinta
6f0386a6-0bb4-4e54-bf09-268d7bf69f1a
Mayangsari, Lidia
3630b0ea-f59f-4fae-8bdf-653380dec45d
Novani, Santi
f3130461-fd9d-4fec-a4b6-1356f9284409
1 August 2017
Suryana, Lisandy Arinta
6f0386a6-0bb4-4e54-bf09-268d7bf69f1a
Mayangsari, Lidia
3630b0ea-f59f-4fae-8bdf-653380dec45d
Novani, Santi
f3130461-fd9d-4fec-a4b6-1356f9284409
Suryana, Lisandy Arinta, Mayangsari, Lidia and Novani, Santi
(2017)
A virtual co-creation model of the hijab fashion industry in Indonesia.
International Journal of Business and Society, 18 (S2), .
Abstract
All stakeholders, internal and external, need to collaborate to coordinate their thoughts, meanings, and actions to create value together - value co-creation. Sources of ideas and competencies do not only come from internal stakeholders of business but also from external stakeholders such as customers. The lack of collaboration between internal and external stakeholders becomes the issue that may threaten business sustainability. It can be argued that the development of ICT, such as in the form of websites, makes it easier to co-create value. In this article, we present research that looks into virtual co-creation between customers and providers occurring in websites in the hijab fashion industry in Bandung. The research aims to redesign a conceptual model for virtual co-creation based on customers’ motivation. Data were collected using questionnaires and analyzed using partial least square - structural equation modeling (PLS-SEM). The result shows that customers have certain motives when it comes to participating in customer-and-customer interaction and customer-and-provider interaction.
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Published date: 1 August 2017
Additional Information:
Funding Information:
This research is supported by the Indonesian Endowment Fund for Education (LPDP) Scholarship.
Publisher Copyright:
© 2017, Universiti Malaysia Sarawak. All rights reserved.
Keywords:
Business sustainability, Customers’ motivation, Service science, Structural equation modeling, Virtual co-creation model
Identifiers
Local EPrints ID: 475387
URI: http://eprints.soton.ac.uk/id/eprint/475387
ISSN: 1511-6670
PURE UUID: 394da786-794e-4365-a542-91f00d521a11
Catalogue record
Date deposited: 16 Mar 2023 18:03
Last modified: 18 Mar 2024 03:54
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Contributors
Author:
Lisandy Arinta Suryana
Author:
Lidia Mayangsari
Author:
Santi Novani
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