Urban tourism development for bandung city, Indonesia: a preliminary study
Urban tourism development for bandung city, Indonesia: a preliminary study
Tourism is undergoing fundamental changes regarding the market, industry structure, and the product or services offered. Motivations and preferences in experiencing a destination have been proliferating in number and range, thereby challenging conventional models of tourism management and planning. Likewise, cities as the key destinations of urban tourism are also constantly changing which intensifies the links between the tourism industry and the urban dynamics. The fundamental concern is understanding tourist motivation and preferences as the input of city features improvement process to actualize an ideal urban tourism symmetrical from bottom-up to top-down interests. The shifting phenomenon to urban tourism as well takes effect in Bandung city. Modernization has an evolutionary effect on tourism activities from cultural-historical tourism towards a more consumptive pattern such as shopping-culinary activities. Thus, this preliminary study employs factor analysis method to explore the variable relationships reasoning the complexity of experience emerged from tourists while visiting a destination. The factor analysis discovers a finding that multiple observed variables have similar patterns of responses in the light of Bandung city tourism: social expression and interactive learning. In addition, this study also applies cluster analysis to strengthen the segmenting of each city feature reflecting to the characteristics of the tourists. It is confirmed that there are five classification of tourist visiting Bandung city: unexplored, light, minded, socialist, updated. The bottom-up result of this preliminary study takes on positioning groundwork of Bandung city as an urban tourism destination.
Bandung City, Cluster analysis, Factor analysis, Tourist experience, Urban tourism
73-86
Hermawan, Pri
7cc03854-9d63-4ef9-bbec-92a4bb282722
Widiyanti, Rikantini
92e79b0b-cefa-4be4-ae59-c4e84c74c21f
Mayangsari, Lidia
3630b0ea-f59f-4fae-8bdf-653380dec45d
Novani, Santi
f3130461-fd9d-4fec-a4b6-1356f9284409
22 March 2018
Hermawan, Pri
7cc03854-9d63-4ef9-bbec-92a4bb282722
Widiyanti, Rikantini
92e79b0b-cefa-4be4-ae59-c4e84c74c21f
Mayangsari, Lidia
3630b0ea-f59f-4fae-8bdf-653380dec45d
Novani, Santi
f3130461-fd9d-4fec-a4b6-1356f9284409
Hermawan, Pri, Widiyanti, Rikantini, Mayangsari, Lidia and Novani, Santi
(2018)
Urban tourism development for bandung city, Indonesia: a preliminary study.
International Journal of Business and Society, 19 (1), .
Abstract
Tourism is undergoing fundamental changes regarding the market, industry structure, and the product or services offered. Motivations and preferences in experiencing a destination have been proliferating in number and range, thereby challenging conventional models of tourism management and planning. Likewise, cities as the key destinations of urban tourism are also constantly changing which intensifies the links between the tourism industry and the urban dynamics. The fundamental concern is understanding tourist motivation and preferences as the input of city features improvement process to actualize an ideal urban tourism symmetrical from bottom-up to top-down interests. The shifting phenomenon to urban tourism as well takes effect in Bandung city. Modernization has an evolutionary effect on tourism activities from cultural-historical tourism towards a more consumptive pattern such as shopping-culinary activities. Thus, this preliminary study employs factor analysis method to explore the variable relationships reasoning the complexity of experience emerged from tourists while visiting a destination. The factor analysis discovers a finding that multiple observed variables have similar patterns of responses in the light of Bandung city tourism: social expression and interactive learning. In addition, this study also applies cluster analysis to strengthen the segmenting of each city feature reflecting to the characteristics of the tourists. It is confirmed that there are five classification of tourist visiting Bandung city: unexplored, light, minded, socialist, updated. The bottom-up result of this preliminary study takes on positioning groundwork of Bandung city as an urban tourism destination.
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Published date: 22 March 2018
Additional Information:
Funding Information:
This research was supported by SBM ITB Competitive Research Fund 2016. An earlier version of this paper was given at a conference in Bali, Indonesia in August 2016 and it is available in the Conference Proceedings. The present version is a reworking of the original to conform to the requirements of journal publication.
Publisher Copyright:
© 2018, Universiti Malaysia Sarawak. All Rights Reserved.
Keywords:
Bandung City, Cluster analysis, Factor analysis, Tourist experience, Urban tourism
Identifiers
Local EPrints ID: 475390
URI: http://eprints.soton.ac.uk/id/eprint/475390
ISSN: 1511-6670
PURE UUID: cda30d60-9d00-441b-9885-e188ac103d23
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Date deposited: 16 Mar 2023 18:04
Last modified: 18 Mar 2024 03:54
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Contributors
Author:
Pri Hermawan
Author:
Rikantini Widiyanti
Author:
Lidia Mayangsari
Author:
Santi Novani
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