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Perceived interconnectedness and the dependence on ambient context on Twitter during Elections

Perceived interconnectedness and the dependence on ambient context on Twitter during Elections
Perceived interconnectedness and the dependence on ambient context on Twitter during Elections
In this paper, I explore the role of ambient context in the encoding and decoding of election tweets and the ways these tweets signal perceived affective interconnectedness between users. I particularly explore the tweets by Turkish microcelebrities that do not make sense outside of a transient context and thus rely on the ambient context provided by shared online or offline experiences. These tweets include reactions or responses to TV interviews, news reports, rallies and so on. In scholarly works, similar tweets have been mainly observed within hashtagged datasets where the hashtag provides the necessary context. Building on Abidin’s (2015) account on perceived interconnectedness as a performance of intimacy between influencers and followers, I analyse such tweets as signifiers of affective interconnectedness that reinforce a ‘feeling of community’ (Dean, 2010). Thus, I argue that during political events, for Twitter microcelebrities, affect, as in, manifestations of experienced emotions (Papacharissi, 2012), replaces other strategies of intimacy in building these bonds. Political events create an environment where intimacy is capitalized to reinforce affective experiences and is simultaneously generated through them. Understanding the subtext in these affective expressions imply a degree of togetherness between the microcelebrity and the follower, a shared, in-group experience that relies on an existing familiarity and reinforces the intimacy between them.
2162-3317
Demirkol Tonnesen, Naciye Ozlem
1b0d25ee-242d-4719-821a-6d496977167c
Demirkol Tonnesen, Naciye Ozlem
1b0d25ee-242d-4719-821a-6d496977167c

Demirkol Tonnesen, Naciye Ozlem (2021) Perceived interconnectedness and the dependence on ambient context on Twitter during Elections. AoIR Selected Papers of Internet Research, 2021 (Papers D), [11900]. (doi:10.5210/spir.v2021i0.11900).

Record type: Article

Abstract

In this paper, I explore the role of ambient context in the encoding and decoding of election tweets and the ways these tweets signal perceived affective interconnectedness between users. I particularly explore the tweets by Turkish microcelebrities that do not make sense outside of a transient context and thus rely on the ambient context provided by shared online or offline experiences. These tweets include reactions or responses to TV interviews, news reports, rallies and so on. In scholarly works, similar tweets have been mainly observed within hashtagged datasets where the hashtag provides the necessary context. Building on Abidin’s (2015) account on perceived interconnectedness as a performance of intimacy between influencers and followers, I analyse such tweets as signifiers of affective interconnectedness that reinforce a ‘feeling of community’ (Dean, 2010). Thus, I argue that during political events, for Twitter microcelebrities, affect, as in, manifestations of experienced emotions (Papacharissi, 2012), replaces other strategies of intimacy in building these bonds. Political events create an environment where intimacy is capitalized to reinforce affective experiences and is simultaneously generated through them. Understanding the subtext in these affective expressions imply a degree of togetherness between the microcelebrity and the follower, a shared, in-group experience that relies on an existing familiarity and reinforces the intimacy between them.

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More information

Published date: 15 September 2021
Additional Information: Selected Papers of #AoIR2021: The 22ndAnnual Conference of the Association of Internet ResearchersVirtual Event/ 13-16 Oct 2021 Papers D

Identifiers

Local EPrints ID: 475718
URI: http://eprints.soton.ac.uk/id/eprint/475718
ISSN: 2162-3317
PURE UUID: 762ffd16-aa1a-46db-8bda-6d44b3a0924c
ORCID for Naciye Ozlem Demirkol Tonnesen: ORCID iD orcid.org/0000-0002-1256-8774

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Date deposited: 27 Mar 2023 16:30
Last modified: 28 Mar 2023 01:31

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Author: Naciye Ozlem Demirkol Tonnesen ORCID iD

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