The Role of Fictional Characters in Consumer Culture
The Role of Fictional Characters in Consumer Culture
Governments can regulate and businesses can design greener products, but the over-consumption at the heart of our climate and biodiversity crisis is predominantly a cultural issue. Cultivation Theory proposes that sustained exposure to television can affect our attitudes, aspirations, and behaviours. An associated phenomena is mainstreaming whereby consistent exposure by diverse groups of people to similar content can create a homogenous world view that aligns the views and aspirations of television viewers to those promoted by the television advertisers and sponsors of television. Our culture is thus highly affected by the behaviours of fictional characters.
Baden, Denise
daad83b9-c537-4d3c-bab6-548b841f23b5
20 March 2023
Baden, Denise
daad83b9-c537-4d3c-bab6-548b841f23b5
Baden, Denise
(2023)
The Role of Fictional Characters in Consumer Culture.
In Accelerating Sustainability in the Creative Economy and Creative Industries: Conference Proceedings.
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Conference or Workshop Item
(Paper)
Abstract
Governments can regulate and businesses can design greener products, but the over-consumption at the heart of our climate and biodiversity crisis is predominantly a cultural issue. Cultivation Theory proposes that sustained exposure to television can affect our attitudes, aspirations, and behaviours. An associated phenomena is mainstreaming whereby consistent exposure by diverse groups of people to similar content can create a homogenous world view that aligns the views and aspirations of television viewers to those promoted by the television advertisers and sponsors of television. Our culture is thus highly affected by the behaviours of fictional characters.
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e-pub ahead of print date: 20 March 2023
Published date: 20 March 2023
Venue - Dates:
Sustainable Innovation 2023: Accelerating Sustainability in the Creative Economy and Creative Industries, Online, 2023-03-20 - 2023-04-26
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Local EPrints ID: 476060
URI: http://eprints.soton.ac.uk/id/eprint/476060
PURE UUID: 7fb0dabc-cc29-4541-95f4-c955c26d8c3e
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Date deposited: 04 Apr 2023 17:09
Last modified: 28 Sep 2023 01:34
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