The University of Southampton
University of Southampton Institutional Repository

Marketing the e-Business

Dennis, Charles and Harris, Lisa (2002) Marketing the e-Business, London, UK; New York, USA, Routledge, 368pp. (Routledge eBusiness).

Record type: Book


Since the much-hyped crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include:

*Multi-channel marketing strategies

*Change Management

*Lessons learned from the crash

*Branding, e-Retail and relationship building

*Digital divides, privacy and data security.

Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.

Full text not available from this repository.

More information

Published date: 5 September 2002


Local EPrints ID: 47672
ISBN: 0415256011
PURE UUID: 90b51935-5226-4e60-9555-026953d86e49

Catalogue record

Date deposited: 07 Aug 2007
Last modified: 17 Jul 2017 15:03

Export record


Author: Charles Dennis
Author: Lisa Harris

University divisions

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton:

ePrints Soton supports OAI 2.0 with a base URL of

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.