Unlocking the shopping myth: can smartphone dependency relieve shopping anxiety? – a mixed-methods approach in UK omnichannel retail
Unlocking the shopping myth: can smartphone dependency relieve shopping anxiety? – a mixed-methods approach in UK omnichannel retail
Digital technologies have enriched various consumer shopping patterns across multiple contexts and channels. Smartphones, as the most daily dependent device, have altered and assisted individual shopping decisions in omnichannel retailing. Drawing on the uses and gratifications theory, this research investigates emerging smartphone uses and consumers’ corresponding gratifications in shopping centers. Following a sequential mixed-methods approach, we first conducted semi-structured interviews with forty-three shoppers followed by a targeted survey in the similar fields. The findings allowed us to group nine specific smartphone uses into utilitarian, hedonic and social gratifications; moreover, both utilitarian and hedonic gratifications reduce state anxiety whereas social gratifications do not impact perceived anxiety. Consequently, a reduced level of state anxiety from achieved gratifications will significantly enhance consumer’s purchase intentions. We offer insightful theoretical contributions and implications to marketing practitioners.
consumer state anxiety, shopping centers, shopping journey, smartphone uses in-store, uses and gratifications, Shopping centers, Uses and gratifications, Shopping journey, Smartphone uses in-store, Consumer state anxiety
Lyu, Daisy
5e87d21c-8fbe-4391-bffd-96eaae9a2a43
KRASONIKOLAKIS, IOANNIS
e2aeba44-d493-4026-b6e2-19f624488c75
Chen, Steve
fd7f1d55-ca39-4735-ae81-a2fd2aba0963
July 2023
Lyu, Daisy
5e87d21c-8fbe-4391-bffd-96eaae9a2a43
KRASONIKOLAKIS, IOANNIS
e2aeba44-d493-4026-b6e2-19f624488c75
Chen, Steve
fd7f1d55-ca39-4735-ae81-a2fd2aba0963
Lyu, Daisy, KRASONIKOLAKIS, IOANNIS and Chen, Steve
(2023)
Unlocking the shopping myth: can smartphone dependency relieve shopping anxiety? – a mixed-methods approach in UK omnichannel retail.
Information & Management, 60 (5), [103818].
(doi:10.1016/j.im.2023.103818).
Abstract
Digital technologies have enriched various consumer shopping patterns across multiple contexts and channels. Smartphones, as the most daily dependent device, have altered and assisted individual shopping decisions in omnichannel retailing. Drawing on the uses and gratifications theory, this research investigates emerging smartphone uses and consumers’ corresponding gratifications in shopping centers. Following a sequential mixed-methods approach, we first conducted semi-structured interviews with forty-three shoppers followed by a targeted survey in the similar fields. The findings allowed us to group nine specific smartphone uses into utilitarian, hedonic and social gratifications; moreover, both utilitarian and hedonic gratifications reduce state anxiety whereas social gratifications do not impact perceived anxiety. Consequently, a reduced level of state anxiety from achieved gratifications will significantly enhance consumer’s purchase intentions. We offer insightful theoretical contributions and implications to marketing practitioners.
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1-s2.0-S0378720623000666-main
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Accepted/In Press date: 2 May 2023
e-pub ahead of print date: 8 May 2023
Published date: July 2023
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© 2023 The Author(s)
Keywords:
consumer state anxiety, shopping centers, shopping journey, smartphone uses in-store, uses and gratifications, Shopping centers, Uses and gratifications, Shopping journey, Smartphone uses in-store, Consumer state anxiety
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Local EPrints ID: 476933
URI: http://eprints.soton.ac.uk/id/eprint/476933
ISSN: 0378-7206
PURE UUID: d5d1ddb2-5846-4144-b35f-f05cf1f0ecdc
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Date deposited: 19 May 2023 16:46
Last modified: 06 Dec 2024 03:01
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Author:
IOANNIS KRASONIKOLAKIS
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