Pursuing sustainability development goals through adopting gender equality: Women representation in leadership positions of emerging market multinationals

Saeed, Abubakr, Riaz, Hammad and Baloch, Muhammad Saad (2022) Pursuing sustainability development goals through adopting gender equality: Women representation in leadership positions of emerging market multinationals. European Management Review, [12532]. (doi:10.1111/emre.12532).

Record type: Article

Abstract

This study examines the competitive disadvantages rationale behind the pursuing of Sustainability Development Goals (SDGs) by emerging market multinational corporations (EM-MNCs) in foreign markets. We argue that EM-MNCs may pursue gender equality goal in host markets as a legitimation strategy to offset their strategic disadvantages inherited from the home markets. Based on a sample of foreign subsidiaries from 10 major emerging countries from 2010 to 2020, this study finds strong evidence demonstrating that the institutional quality of home markets exerts a positive effect on the representation of women in leadership positions of EM-MNCs. Additional analyses demonstrate that international experience and institutional ownership further magnify this effect.

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