A Theoretical development of serendipity for NPD practice
A Theoretical development of serendipity for NPD practice
This paper discusses the important role of serendipity in NPD, particularly for radical innovation. The theoretical basis for serendipity has developed substantially over the past decade in the wider management studies discipline. Serendipity remains largely absent from the current NPD and innovation literature, and this should be seen as a critical gap for NPD practice and research. This paper develops a detailed conceptual understanding of serendipity for NPD that will support future research and NPD practice.
Ellwood, Paul
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Baxter, David
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Trott, Paul
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Ellwood, Paul
044c2165-152f-48ea-8a2b-960a18251b56
Baxter, David
a7d6ba3f-370f-493d-9202-218d5e6dfc54
Trott, Paul
c27a18b4-0115-462d-80a7-d5897760492e
Ellwood, Paul, Baxter, David and Trott, Paul
(2023)
A Theoretical development of serendipity for NPD practice.
30th International product development management conference, Politecnico di Milano, Lecco campus, Lecco, Italy.
07 - 09 Jun 2023.
(In Press)
Record type:
Conference or Workshop Item
(Paper)
Abstract
This paper discusses the important role of serendipity in NPD, particularly for radical innovation. The theoretical basis for serendipity has developed substantially over the past decade in the wider management studies discipline. Serendipity remains largely absent from the current NPD and innovation literature, and this should be seen as a critical gap for NPD practice and research. This paper develops a detailed conceptual understanding of serendipity for NPD that will support future research and NPD practice.
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Accepted/In Press date: 26 January 2023
Venue - Dates:
30th International product development management conference, Politecnico di Milano, Lecco campus, Lecco, Italy, 2023-06-07 - 2023-06-09
Identifiers
Local EPrints ID: 477657
URI: http://eprints.soton.ac.uk/id/eprint/477657
PURE UUID: 26b27223-080c-4da7-8079-6eebb9a0e7dc
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Date deposited: 12 Jun 2023 16:46
Last modified: 20 Feb 2024 02:53
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Contributors
Author:
Paul Ellwood
Author:
Paul Trott
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