Case Analysis: FairChain

Zhang, Chen, Gong, Yu and Brown, Steve (2023) Case Analysis: FairChain. In, Contributions to Management Science. (Contributions to Management Science) Springer Cham, pp. 175-211. (doi:10.1007/978-3-031-27054-3_6).

Record type: Book Section

Abstract

This chapter presents a within-case analysis of FairChain. The content includes background of the company and the industry; the issues that FairChain hopes to address by applying blockchain; the actual implementation stages and the plan for future; what kind of benefits blockchain can bring to FairChain; and what the challenges are that FairChain overcame.

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Published date: 1 April 2023

Additional Information: Funding Information: From 2017 to 2018, an “Outgrowers’ program” was conducted to provide training to the farmers about how to improve yield and quality by plant rejuvenation and soil fertility. The programme is supported by coffee experts from the local university and a university from the Netherlands. More specifically, the training includes compost making and application, and rehabilitation of coffee trees (FairChain Foundation, 2019a, b). The productivity is expected to double after putting the training into practice and renovating the farms. Publisher Copyright: © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.