The power of virtual communities
The power of virtual communities
A growing number of people around the world are finding meaning and a sense of belonging in online groups. According to the YouGov survey, in 11 out of 15 countries studied, the largest proportion of respondents reported the most important group to which they belong is a primarily online one. This report seeks to open a conversation about the role and impact of online groups and the factors that make some of them successful communities. It draws on interviews with 50 leaders of Facebook Groups in 17 countries and with 26 global experts in online community building, along with a literature review, internal Facebook research, and a parallel YouGov survey of 15,000 Internet users in 15 countries.
Noveck, Beth
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Button, James
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Gambrell, Dane
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Paulson, Lex
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Spada, Paolo
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Subramanian, Lakshminarayanan
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23 February 2021
Noveck, Beth
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Button, James
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Gambrell, Dane
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Paulson, Lex
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Spada, Paolo
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Subramanian, Lakshminarayanan
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Noveck, Beth, Button, James, Gambrell, Dane, Paulson, Lex, Spada, Paolo and Subramanian, Lakshminarayanan
(2021)
The power of virtual communities
The Governance Lab
55pp.
Record type:
Monograph
(Project Report)
Abstract
A growing number of people around the world are finding meaning and a sense of belonging in online groups. According to the YouGov survey, in 11 out of 15 countries studied, the largest proportion of respondents reported the most important group to which they belong is a primarily online one. This report seeks to open a conversation about the role and impact of online groups and the factors that make some of them successful communities. It draws on interviews with 50 leaders of Facebook Groups in 17 countries and with 26 global experts in online community building, along with a literature review, internal Facebook research, and a parallel YouGov survey of 15,000 Internet users in 15 countries.
Text
The Power Of Virtual Communities
- Version of Record
More information
Published date: 23 February 2021
Identifiers
Local EPrints ID: 478334
URI: http://eprints.soton.ac.uk/id/eprint/478334
PURE UUID: f28eef76-4846-4b32-896b-3c58ebdc9b23
Catalogue record
Date deposited: 28 Jun 2023 16:51
Last modified: 17 Mar 2024 03:39
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Contributors
Author:
Beth Noveck
Author:
James Button
Author:
Dane Gambrell
Author:
Lex Paulson
Author:
Lakshminarayanan Subramanian
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