An agent-based modelling approach for assessing entrepreneurial intentions and development strategies in the rural hospitality industry
An agent-based modelling approach for assessing entrepreneurial intentions and development strategies in the rural hospitality industry
Rural hospitality and tourism (RHT) play a key role in rural revitalization, especially due to the impact of COVID-19, with more citizens choosing to travel to the countryside for a staycation. Local SMEs, especially family-owned enterprises, make up the majority of the RHT sector, not only providing services and products to satisfy tourists, but also helping with local employment. However, entrepreneurs operating in rural areas face many challenges in terms of capital, skills and education. Hence, it is important to explore the entrepreneurial intention (EI) of local people and how policies can support or change their behaviours. Current research on the RHT industry, rarely study the EI of local people, and the literature on rural entrepreneurship concentrates on developed countries. This study therefore uses agent-based modelling to explore how locals' EI in Chongming island (China) respond to the current impact of COVID-19, and whether policies will bring about changes on the supply side of RHT sector.
agent-based modelling, entrepreneurship intention, rural entrepreneurship, rural tourism
63-74
Operational Research Society
Gu, Yunfei
e1ee2290-874c-4c23-846d-90f7e2498764
Onggo, Bhakti Stephan
8e9a2ea5-140a-44c0-9c17-e9cf93662f80
Kunc, Martin
0b254052-f9f5-49f9-ac0b-148c257ba412
Bayer, Steffen
28979328-d6fa-4eb7-b6de-9ef97f8e8e97
2023
Gu, Yunfei
e1ee2290-874c-4c23-846d-90f7e2498764
Onggo, Bhakti Stephan
8e9a2ea5-140a-44c0-9c17-e9cf93662f80
Kunc, Martin
0b254052-f9f5-49f9-ac0b-148c257ba412
Bayer, Steffen
28979328-d6fa-4eb7-b6de-9ef97f8e8e97
Gu, Yunfei, Onggo, Bhakti Stephan, Kunc, Martin and Bayer, Steffen
(2023)
An agent-based modelling approach for assessing entrepreneurial intentions and development strategies in the rural hospitality industry.
Currie, Christine and Rhodes-Leader, Luke
(eds.)
In Proceedings of the Operational Research Society Simulation Workshop 2023 (SW23).
Operational Research Society.
.
(doi:10.36819/SW23.008).
Record type:
Conference or Workshop Item
(Paper)
Abstract
Rural hospitality and tourism (RHT) play a key role in rural revitalization, especially due to the impact of COVID-19, with more citizens choosing to travel to the countryside for a staycation. Local SMEs, especially family-owned enterprises, make up the majority of the RHT sector, not only providing services and products to satisfy tourists, but also helping with local employment. However, entrepreneurs operating in rural areas face many challenges in terms of capital, skills and education. Hence, it is important to explore the entrepreneurial intention (EI) of local people and how policies can support or change their behaviours. Current research on the RHT industry, rarely study the EI of local people, and the literature on rural entrepreneurship concentrates on developed countries. This study therefore uses agent-based modelling to explore how locals' EI in Chongming island (China) respond to the current impact of COVID-19, and whether policies will bring about changes on the supply side of RHT sector.
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Accepted/In Press date: January 2023
Published date: 2023
Additional Information:
Publisher Copyright:
© SW 2023.All rights reserved
Venue - Dates:
11th Simulation Workshop, National Oceanography Centre, Southampton, United Kingdom, 2023-03-27 - 2023-03-29
Keywords:
agent-based modelling, entrepreneurship intention, rural entrepreneurship, rural tourism
Identifiers
Local EPrints ID: 478453
URI: http://eprints.soton.ac.uk/id/eprint/478453
PURE UUID: f2ff1387-a254-4a66-b717-99232e31ecf0
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Date deposited: 03 Jul 2023 16:48
Last modified: 18 Mar 2024 02:27
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Contributors
Editor:
Christine Currie
Editor:
Luke Rhodes-Leader
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